Social Selling Framework for Modern Sales Teams
Train your sales team to replace cold calls with credibility. Koka Sexton teaches reps how to build pipeline through LinkedIn visibility, value, and consistency.
Book Your Team Training
Learn the same framework used by global sales teams to generate qualified pipeline through social visibility.
Why Social Selling Matters
Buyers research you first
Before a meeting ever happens, decision-makers check LinkedIn. A strong presence builds trust before the first call.
Cold calls no longer convert
Volume alone burns time and reputation. Visibility and relevance earn replies and shorten sales cycles.
Visibility creates opportunity
Show up consistently, share insight, and engage authentically—so prospects come to you ready to buy.
Our Process
This 4-step framework transforms sales activity into measurable visibility and pipeline growth.
1. Identify
Pinpoint ideal prospects and buying signals. Map decision-makers and understand what they care about.
2. Connect
Personalize outreach. Craft authentic introductions and optimize profiles that convert views into calls.
3. Engage
Comment, share, and participate in buyer conversations to earn familiarity and trust before pitching.
4. Add Value
Deliver insights and resources that help your audience immediately. Every post and message becomes a digital handshake.
What You Receive
Team Training & Workshops
- Half-day or full-day virtual sessions
- Live examples and templates
- Q&A and role-based guidance
Social Selling Playbook
- Step-by-step daily workflow
- Messaging and content templates
- Activity tracking sheets
Measurement & Coaching
- LinkedIn SSI review and improvement
- Manager enablement tools
- Ongoing advisory sessions
Frequently Asked Questions
Who is this training for?
Sales teams, SDRs, and leaders who want to modernize prospecting and build inbound pipeline through LinkedIn.
How long does the program take?
Standard training runs 1–2 sessions (2–3 hours each). Custom programs and ongoing coaching are available.
What results can we expect?
Teams typically see higher response rates, faster trust building, and measurable pipeline lift within 60–90 days.
Train Your Team in the Social Selling Framework
Build a pipeline system that runs on visibility, not cold calls.
Email & Marketing Automation for B2B
Services that build, automate, and optimize your B2B email engine.
Email & Marketing Automation
End-to-end automation systems that convert and nurture leads.
- HubSpot & Brevo setup
- Lead scoring & triggers
- Behavior-based nurture flows
Email List Enrichment
Turn company names and titles into accurate, verified contacts.
- Company → Contact matching
- ABM-ready data enrichment
- CRM integration
LinkedIn Company Connection Campaign
Warm up target accounts before email outreach begins.
- Connection funnels
- Engagement tracking
- Intent signal capture
LinkedIn Engagement Funnels
Sync social engagement with email automation triggers.
- Likes → lead alerts
- Comment tracking
- Automated outreach
Buyer Insight Reports
Fuel email personalization with data-backed audience insights.
- Persona analysis
- Buyer pains & motivations
- Message testing
Funnel Optimization
Audit and rebuild email journeys that drive qualified pipeline.
- Workflow review
- Conversion lift analysis
- Automated follow-ups
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