Who are the 0 people engaging withFinn Thormeier

848 comments against 1,694 likes across 15 posts. A comments-to-likes ratio near one-in-two is rare on LinkedIn — his audience argues with him, not just nods.

Dave Gerhardt (Exit Five), Sam Kuehnle (Dereva), and Jacob Zangel are the loudest repeat voices — people with their own distribution, choosing to spend it in Finn’s comments.

That is the difference between reach and audience. Reach is a number in the dashboard; an audience is 307 named people who will publicly attach themselves to your argument — and who can be routed to a conversation, a referral, or a call.

You have 861 named people, 254 of them carrying a founder or owner title, and 20 who keep coming back. The peer-heavy mix is not a problem — it is distribution. 162 people with LinkedIn or content work in their headline are watching how you do it.

Start with the named buyers, not the loudest names. The founders at Exit Five, Dereva, 3RD, Fuelfinance, and KYND are the exact ICP and they are already reading. Then use the peer layer deliberately: subcontract, refer, or partner — they see every post you write.

This is a live map of who pays attention to founder-brand and LinkedIn GTM content: 254 founders and owners, 162 people whose headline names LinkedIn or content work, and a comment culture that names people in public.

The wedge writes itself: the people who comment on Finn’s posts are the people who will comment on yours. Whoever turns that attention into a conversation first wins the account — and the same report on your profile shows you who is ignoring you.