Network Engagement Analysis
FormAssembly
FormAssembly
Secure web forms & Salesforce data collection · 18,641 followers
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Who’s engaging with
FormAssembly

87 Salesforce practitioners, IT leaders, and higher-ed operators engaged with FormAssembly’s content across 21 recent posts — the company page plus CTO Bryan O'Neill’s feed. This is who they are — names, titles, and the companies they work for.

Browse The Network → View Analysis ↓
Data collected September 3, 2026 · 87 engagers from 21 posts · 30-day window (Aug 4 – Sep 3, 2026)
👥
📊
📝
⚡
Engagers
87
Posts
21
Reactions
121
TOP ENGAGERS
MG
Matthew Garrett
MLMelissa Lenderman
Melissa Lenderman, IntraEdge Specialized
SPStewart Pursley, MBA
Stewart Pursley, MBA
ARAken Roberts
Aken Roberts
GL
Gordon Lawson
0
Unique Engagers
0
Posts Analyzed
0
Reactions Captured
The Network

87 people who showed up

Real names. Real titles. Real companies. Click any card to open their LinkedIn profile. Search by name, title, or company — filter by reaction type.

🔍
87 people match
The Inner Circle

7 people engage with almost everything FormAssembly posts

These engagers show up across 3+ posts in the window. Some are repeat customers of the content; a few are the customers themselves. On a feed that posts most weekdays, that repeat rate marks the people actually paying attention — not the ones who liked a single post and moved on.

Most consistent engagers — ranked by posts engaged
MG
Matthew Garrett
B2B Cybersecurity & Technology Marketing Executive | VP / SVP / CMO | Pipeline Growth · Brand Positioning · PE-Backed Growth Stage · 6 posts
MLMelissa Lenderman
Melissa Lenderman
IntraEdge Specialized · 3x Salesforce Certified | Senior Consultant at IntraEdge Specialized in Education Cloud · 6 posts
SPStewart Pursley, MBA
Stewart Pursley, MBA
Senior Marketing Professional - Sustainable, Scalable and Efficient B2B & B2C Growth · 6 posts
ARAken Roberts
Aken Roberts
Growth and success must NEVER come at the expense of our community. #KeepSpritzing · 4 posts
GL
Gordon Lawson
Enterprise SaaS | Strategic Accounts & Expansion | New Logo + Growth + Retention · 4 posts
CB
Clare Buckley
Cooper Parry Digital · Senior Salesforce Consultant at Cooper Parry Digital · 3 posts
CCChristine Conrad
Christine Conrad
Business Systems & Salesforce Solutions Leader | Salesforce Business Analyst | Turning Business Challenges into Practical Solutions · 3 posts
Where They Work

The employers that do show up

Only 25% of FormAssembly’s engagers carry an employer in their headline — this is a Salesforce-ecosystem practitioner crowd, not a corporate roster. When an employer does appear, it’s usually a university, a consultancy, or a known brand employing one person paying attention.

🏢
Top companies by engager count
George Mason University ↗
2 engagers
Intraedge Specialized ↗
1 engager · 1 repeat
Cooper Parry Digital ↗
1 engager · 1 repeat
Absorb Software ↗
1 engager
Coastal ↗
1 engager · 1 senior
Eigen X ↗
1 engager
Microsoft ↗
1 engager · 1 senior
Eisneramper Llp ↗
1 engager · 1 senior
The clusters that do exist are FormAssembly’s classic verticals: George Mason University sent two people (a CRM Business Analyst and a Product Owner), and the higher-ed institutions that show up — UMass Amherst, University of Iowa, University of Florida — are exactly the Salesforce-shop universities FormAssembly has served since the beginning.
Senior Signals

The named employers with senior voices

When a director, partner, or head of something from a named organization engages FormAssembly’s feed, that’s an account-level signal worth knowing — even when it’s one person. Ranked by seniority, repeat engagement, and engager count.

🎯
Ranked by senior-signal score
Coastal ↗1 engager · 1 senior · 0 repeat
Kate O'Connell
Microsoft ↗1 engager · 1 senior · 0 repeat
Casey Jostine
Eisneramper Llp ↗1 engager · 1 senior · 0 repeat
Ken Croarkin, CPA, CA
Salesforce ↗1 engager · 1 senior · 0 repeat
Jamila M.
Gcash ↗1 engager · 1 senior · 0 repeat
AJ Dumanhug
Tincan ↗1 engager · 1 senior · 0 repeat
Paul Thijssen
Streetsmart ↗1 engager · 1 senior · 0 repeat
Bryce Viorst
Intraedge Specialized ↗1 engager · 0 senior · 1 repeat
—
EisnerAmper’s Partner-in-Charge for insurance, GCash’s Head of Security Operations, Coastal’s Director — the senior names here are spread one per employer. None of them is being worked from the like list today.
Content Appetite

Events & customer stories vs. ideas & how-to

Do people engage with FormAssembly’s company moments, or with its thinking? The two pull different crowds — here’s who shows up for each.

🔗
Who engages with what
123
Ideas & how-to only — 3 (2%)
Events & news only — 106 (86%)
Both — 14 (12%)

4 of 21 posts is an ideas or how-to piece (nonprofit intake workflows, five ways to launch prefilled forms, treating data collection as infrastructure) — the content a buyer saves and forwards. Events, customer stories, and team news are the reach play that currently dominates the feed.

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Likes per post, by type

Blue = ideas / how-to · Purple = events, stories & news. Events and customer stories pulled 226 likes — ideas & how-to pulled 21.

6
08-04
C
9
08-05
C
8
08-06
E
8
08-10
C
16
08-11
C
8
08-12
C
34
08-14
C
7
08-14
C
51
08-14
C
5
08-18
C
9
08-19
E
4
08-20
C
4
08-24
C
8
08-25
C
28
08-26
C
20
08-26
C
4
08-27
E
4
09-01
C
0
09-02
E
10
09-02
C
4
09-03
C
Network Composition

Who is this network — and does it fit your ICP?

FormAssembly sells secure data collection to Salesforce-centric teams — and the people who show up for its content map to that motion: Salesforce consultants, admins, and architects, higher-ed operators, IT and marketing leads, and the ecosystem event crowd (Dreamforce, Dreamin’ In Color, Mile High Dreamin’). Here’s how its 87 engagers break down.

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Seniority Breakdown
Manager / IC
75%
Founder / CEO
12%
VP / Director
7%
C-Suite / GP
6%
🏭
Role Focus
Salesforce Ecosystem
30%
GTM & Marketing
15%
IT & Engineering
15%
Founders & Executives
11%
Product, CS & Ops
10%
Nonprofit & Public Sector
2%
Executives & Leaders
1%
Other
15%
🏢
Where They Work
George Mason University
100
Intraedge Specialized
50
Cooper Parry Digital
50
Absorb Software
50
Coastal
50
Eigen X
50

Only 25% of engagers list an employer in their headline — this network runs on Salesforce-ecosystem independents and consultants whose “company” is their own practice or certification stack.

Engagement Depth

How the network engages

Reaction mix tells you the *type* of attention FormAssembly’s content gets. The repeat rate tells you who’s actually paying attention vs. passively scrolling.

👍
LIKE
92
76.0% of reactions
👏
PRAISE
17
14.0% of reactions
❤
EMPATHY
11
9.1% of reactions
🌟
APPRECIATION
1
0.8% of reactions
Engagement pattern — depth of relationship
Single post
84%
2–3 posts
10%
4+ posts
6%
What Drew Them In

The content that built this network

21 posts analyzed (Aug 4 – Sep 3, 2026) — 10 of them Salesforce-ecosystem events (Dreamforce, Dreamin’ In Color, Mile High Dreamin’). The window’s biggest post wasn’t a product launch: CTO Bryan O'Neill’s RenderATL recap (51 likes) and the team’s on-the-ground conference posts led the feed while Dreamforce season ramped.

1
“Another RenderATL (Render Atlanta) and another solid experience with several of the FormAssembly engineering t…”
Bryan O'Neill2026-08-14
51 likes · 3 comments · 3 shares
51
likes
2
“Shakima Franklin and Amanda Kaufmann are on site at the Dreamin' In Color Conference in Atlanta having great c…”
FormAssembly2026-08-14
34 likes · 1 comments · 3 shares
34
likes
3
“Join us in celebrating our amazing team members celebrating their work anniversaries in the month of August! 🎉…”
FormAssembly2026-08-26
28 likes · 0 comments · 0 shares
28
likes
4
“Mile High Dreamin' is underway in Denver, Colorado! Are you at the event too? Stop by the FormAssembly booth a…”
FormAssembly2026-08-26
20 likes · 0 comments · 0 shares
20
likes
5
“$50,000. That's the starting price for the commercial tools the University of North Texas considered when its …”
FormAssembly2026-08-11
16 likes · 0 comments · 2 shares
16
likes
6
“We're hiring again, great opportunity to join a team delivering impactful solutions. https://lnkd.in/eQHDPDkc…”
Bryan O'Neill2026-09-02
10 likes · 0 comments · 7 shares
10
likes
7
“Prefilling is the difference between a form your customer tolerates and one they finish. When your form alread…”
FormAssembly2026-08-19
9 likes · 0 comments · 1 shares
9
likes
8
“We are honored to be participating in the 2026 Dreamin' In Color Conference next week! If you'll be there too,…”
FormAssembly2026-08-05
9 likes · 0 comments · 4 shares
9
likes
9
“Mile High Dreamin' kicks off tomorrow in Denver, Colorado — and we'll be there. We're looking forward to havin…”
FormAssembly2026-08-25
8 likes · 0 comments · 1 shares
8
likes
10
“The Dreamin' In Color Conference kicks off tomorrow, and we can't wait. DiC is one of the most important event…”
FormAssembly2026-08-12
8 likes · 0 comments · 3 shares
8
likes
What This Data Tells You

Four angles worth acting on

This isn’t a list of likes. It’s a map of commercially relevant relationships forming in public — and most of them aren’t being worked.

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A Salesforce-ecosystem feed with an event heartbeat
87 verified engagers · 121 reactions captured · 21 posts in 30 days — and 247 likes, 4 comments, 34 shares across the feed. 10 of 21 posts were event content, and events produced the window’s biggest moments: CTO Bryan O’Neill’s RenderATL recap (51 likes), the Dreamin’ In Color booth post (34), and the Mile High Dreamin’ check-in (20).
🎯
85% of engagers match a FormAssembly-relevant profile
71 of 84 people sit in the Salesforce ecosystem (25), GTM & marketing (13), IT & engineering (13), or founder/exec roles (9) — the people who buy, administer, or influence data-collection platforms. The crowd that shows up matches the ICP FormAssembly sells to.
🎖
21 senior voices — including the customers themselves
10 founders/CEOs & partners, 5 C-suite/GPs, 6 VPs/Directors — a Southwest Airlines engineer, an EisnerAmper partner, GCash’s Head of Security Operations, and Salesforce-ecosystem consultants from IntraEdge and Cooper Parry all show up in the reactions.
🔁
The CTO’s feed and the company page barely overlap
CTO Bryan O'Neill posted twice in the window (the RenderATL recap — the month’s top post — and a hiring post). Only 1 person engaged both his personal feed and the company page. His network of engineers and founders is a separate, largely unworked surface from the page’s Salesforce-practitioner audience.

The question isn’t whether people engage with FormAssembly’s content. It’s which of the 87 people who did are sitting in accounts nobody’s working.

So What

What you’d actually do with this

Data is only as good as the decision it changes. Here’s the same analysis, read two ways.

🧭
If you’re selling INTO FormAssembly’s market — or to FormAssembly itself

This is a live map of the Salesforce data-collection conversation: 87 named people — 25 Salesforce practitioners, 13 GTM & marketing operators, 13 IT/engineering — who raised their hand for this content in 30 days. The Salesforce consultants and higher-ed operators in the list are the same buyers FormAssembly competes for.

George Mason University is the only employer with more than one engager (2 — a CRM Business Analyst and a Product Owner), and the whole feed runs on a handful of themes: Dreamforce season, data-collection pain in nonprofits, government, and higher ed, and the how-to content that performs quietly but builds the practitioner relationship.

👥
If you’re FormAssembly — turning this feed into pipeline

The page’s reaction base skews internal (20+ FormAssembly staff were excluded from this analysis — they like nearly everything). The external 87 engagers are the signal: event-post engagers are a ready-made conference follow-up list, and the 14 people who engaged 2+ posts are the ones worth a CS or AE touch.

And the CTO-surface gap is the opportunity: 1 person engaged both the company page and Bryan’s personal feed. A founder/exec voice that cross-links to the page’s how-to content would connect two audiences that currently never meet.

Who’s engaging with your posts that you’re missing opportunities with?

SignalScout turns any LinkedIn profile’s engagement into a ranked, filterable map of the people who actually show up — with names, titles, companies, seniority, and one-click LinkedIn links. The data is already in your feed. This is what it looks like analyzed.

Get Your Own Network Analysis → View FormAssembly on LinkedIn ↗