A working session that audits your current channels, maps your funnel gaps, and hands you a 30/60/90-day demand gen roadmap — built for how your team actually operates.
Most marketing teams are doing things. Few have a system. Here's what that looks like in practice:
You have dashboards full of data but can't explain what's actually driving pipeline or why it's going up or down.
Email, LinkedIn, content, and paid all run independently. There's no nurture logic tying them together.
Every quarter feels like starting over because there's no operating model — just a new list of things to try.
You're not sure which of your current activities is actually worth doubling down on — so you do everything at half-pace.
Leads are falling out somewhere between awareness and close, but nobody has mapped where — or fixed it.
You're spending on demand gen but can't justify the allocation with conviction because the system isn't clear.
We work through your actual channels, campaigns, and gaps — not hypothetical scenarios.
Review what you're running, what's performing, and what's wasted motion. Prioritize by impact.
Trace the path from awareness to close. Identify where leads are falling out and why.
Identify the 2–3 campaign plays that will move the number fastest given your current resources.
Align content, email, paid, and conversion into a connected operating model with clear ownership.
Every deliverable is built to be handed to your team on Monday.
A ranked list of your marketing channels with a clear rationale for what to double down on, what to maintain, and what to cut.
The 2–3 highest-leverage campaigns designed for your current stage — with message, channel, nurture, and conversion logic mapped out.
A repeatable framework for how your team runs demand gen — who owns what, how campaigns get built, and how performance gets measured.
A prioritized execution plan with sequenced milestones — so your team knows exactly what to build first and what comes next.
Book a 30-minute call to confirm the fit. If this workshop isn't right for your situation, I'll tell you which one is.