Network Engagement Analysis
Firecrawl
Firecrawl
The web data API for AI agents · 75,356 followers
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Who’s engaging with
Firecrawl

867 builders, founders, and AI operators engaged with Firecrawl’s company page and leadership feeds across 32 posts in the last 45 days. This is who they are — names, titles, and the tools they build.

Data collected September 9, 2026 · 867 engagers from 32 posts · 45-day window (Jul 26 – Sep 9, 2026) · Analysis by Koka Sexton
Engagers
867
Posts
32
Reactions
1327
TOP ENGAGERS
ASAntonio S.
Antonio S., AI Applied Architect | Data, AI Platforms, Cloud, FinOps &…
MM
Mo MellaH, Industrial & Product design
GCGunjan Chokshi
Gunjan Chokshi, Founder & CEO @ Investallign Pvt Ltd & SocialCoffee DigiTech…
DMDeb Mukherjee
Deb Mukherjee, Founding Head of Marketing, Akai (by Deel) • Prev: Founder •…
N🥂Ninad Pathak 🥂
Ninad Pathak 🥂, Technical writer and strategist - 25x’d traffic in 12 months,…
Praise
The Voices

One page, three founders, one dominant voice

Firecrawl’s LinkedIn presence is a company page plus the leadership feeds of Eric Ciarla (co-founder, the product’s public voice), Caleb Peffer (co-founder, engineering) and Will Goldfarb (finance & operations). In 45 days they authored 13 originals between them. The asymmetry is the story.

Eric authored 3 of the window’s 6 most-liked posts — hiring notes and a GitHub-dependents moat post beat most product launches. Caleb’s single post (the Firecrawl CTF) shows appetite for engineer-led community content. Will’s Iceland posts show the audience rewards plain humanity. All three formats work. Only one is scheduled.
The Network

867 people who showed up

Real names and titles from everyone who reacted to or commented on Firecrawl’s page and leadership feeds. Click any card to open their LinkedIn profile. Search, filter by reaction or seniority, and sort.

🔍
867 people match
The Inner Circle

92 people who never miss a launch

These engagers showed up across 3+ posts in the 45-day window — applied-AI architects, founders, technical writers and operators who track Firecrawl closely enough to engage again and again. Highest-trust relationships in the dataset.

Most consistent engagers — ranked by posts engaged
ASAntonio S.
Antonio S.
AI Applied Architect | Data, AI Platforms, Cloud, FinOps & Marketplaces | Builder · 11 posts
MM
Mo MellaH
Industrial & Product design · 10 posts
DMDeb Mukherjee
Deb Mukherjee
Founding Head of Marketing, Akai (by Deel) • Prev: Founder • Founding Head of Growth, Numeral · 10 posts
GCGunjan Chokshi
Gunjan Chokshi
Founder & CEO @ Investallign Pvt Ltd & SocialCoffee DigiTech Pvt Ltd | Fintech Automation & Capital Markets Te · 9 posts
N🥂Ninad Pathak 🥂
Ninad Pathak 🥂
Technical writer and strategist - 25x’d traffic in 12 months, added $300k ARR · 9 posts
TATayyub Ahmed
Tayyub Ahmed
Building Docsy | Stop sending ugly documents · 9 posts
MRMarin R.
Marin R.
Tag Management | Web Analytics | Martech | Performance Marketing · 9 posts
JPJames Pustorino
James Pustorino
Applied AI at PwC | CPA · 9 posts
ME
Martin E.
AI Security Enthusiast | OWASP AIBOM | · 8 posts
AS
Abhishek Sharma
Tech/AI investing, Nexus • 💙 PLG, OSS, Distribution · 8 posts
PHPaul Harvey
Paul Harvey
AI for Lawyers & SMEs: Turn Lost Hours Into Time Saved & Money Gained. ⭐ AI Automation Systems | AI Audits | A · 7 posts
HAHasnat Amir
Hasnat Amir
Lead Full Stack AI Engineer (Node.js | React) · 7 posts
KSKevin Galarza Santivañez
Kevin Galarza Santivañez
Automatizo flujos de trabajo extrayendo datos de imágenes y documentos con Computer Vision | Desarrollo Backen · 7 posts
AJAlberto Câmara Junior
Alberto Câmara Junior
Solutions Architect at BMC · 7 posts
RVReed Vogt
Reed Vogt
Code Jesus and CEO at ZeroTwo.ai | Epiphany Elementary | 1.2 GPA · 6 posts
VPViktoriia Prydatko
Viktoriia Prydatko
Executive Search & Tech Recruiting | Product Company Hiring | Senior & Complex Roles | Executive search | Tale · 6 posts
VVVishvamsinh Vaghela
Vishvamsinh Vaghela
Software Engineer · Ex-HackerRank · GSoC · LFX · 6 posts
DC
Dillon (Ting Hou) C.
AI PM | AI Product Owner | GTM Operations | Building Scalable Systems | Strategic Advisor | AI Ambassador | MB · 6 posts
Where They Work

The companies showing up most

Only 319 of 867 engagers (37%) name an employer in their headline — typical for a builder audience. When employers do show up, these are the clusters.

🏢
Top companies by engager count
Quill ↗
3 engagers
IBM ↗
3 engagers
Galileo ↗
3 engagers
Northeastern University ↗
2 engagers
Microsoft ↗
2 engagers
Cardinal ↗
2 engagers
Adobe ↗
2 engagers
Visa ↗
2 engagers
Lightsage ↗
2 engagers
LinkedIn ↗
2 engagers
No employer cluster clears four engagers: Firecrawl’s LinkedIn network is built from individuals, not enterprise accounts. For a developer product that’s the right shape — this audience carries its own gravity.
Signals In The Network

The people worth knowing in this network

Firecrawl’s audience is made of individuals, so this read is individual: named people whose engagement or comments carry real weight — integrators, power users, and the most consistent voices. Each is a relationship Firecrawl already has.

🎯
Ranked by signal strength
Reed Vogt · ZeroTwo.ai (CEO)8 posts · deal demand
“ZeroTwo.ai isn’t a YC startup but we’re a day one Firecrawl user let me iiiin” — a founder publicly asking for the YC deal.
Lindsay Richman · Dailycomment · integration intent
“We will integrate the research index today! Excited to get it integrated for our AI team on Daily.”
Nate Kalosa-Kenyon · power user3 comments · 8 posts
“Nowww I know why I got a call about why I was scraping so many github repos…” — a scale user whose usage Firecrawl already spotted.
Kelvin B. · product councilpricing analysis
“Failed requests being free is the bigger change and it is getting the least attention. When retries are billed, retry policy becomes a budget decision…”
Frank Spaulding · multi-app buyer3 business apps
“Love love love using Firecrawl. I’ve got it in 3 of my core business apps/services.”
Antonio S. · AI Applied Architect11 posts · top engager
The most-engaged person in the window — data, AI platforms and cloud architecture. A named, senior technical voice following every launch.
The pattern isn’t accounts, it’s agency: individual builders and operators using Firecrawl in real products and saying so in public. That is the raw material of a community-led growth motion.
Content Appetite

Product shipping vs. company moments

Every one of the 19 company-page posts in the window was an announcement. Do launches or company moments pull more? The split shows what the audience actually rewards.

🔗
What the page posted
Product & integrations
13 posts
Company & people moments
6 posts

Launches are the volume play (13 of 19 posts) and they earn their keep: 1392 likes. Company moments — hiring, deals, milestones, founder stories — add another 475 from just 6 posts. The founder-authored moments over-index.

This chart covers the page’s 19 posts. Leadership posts (Eric, Caleb, Will) add 13 more and are covered in The Voices.

📊
Likes per page post, by type

Blue = product & integrations · Purple = company & people moments. Longest bar wins: a moat argument, not a launch.

231
07-28
G
106
07-30
S
46
08-04
S
114
08-04
S
211
08-06
S
49
08-07
G
100
08-11
S
116
08-13
S
172
08-18
S
25
08-19
G
140
08-21
S
45
08-25
G
56
08-25
S
47
08-26
G
78
08-26
G
34
08-28
S
70
08-30
S
185
09-04
S
42
09-09
S
What They’re Saying

The comments reveal the relationship

89 comments captured in the window from 70 distinct outside voices. A comment is a name in public — the strongest engagement signal of all.

👥
Most active voices
Reed Vogt
3 comments
Nate Kalosa-Kenyon
3 comments
Pat Howlett
2 comments
Anthony Eggleston
2 comments
Rhys Hanak
2 comments
Mark M.
2 comments
🗣
Four ways people comment
Integration & build intent“We will integrate the research index today! Excited to get it integrated for our AI team on Daily.” — Lindsay Richman. Public adoption announcements from real products.
Product & pricing feedback“Failed requests being free is the bigger change and it is getting the least attention. When retries are billed, retry policy becomes a budget decision…” — Kelvin B., the kind of analysis most teams pay for.
Technical peer review“This changes where the AI stack’s control point lives… the real bottleneck becomes context assembly & resolution” — Diana Seo on the Developer Index. Engineers stress-testing the product in public.
Power users & community“Love love love using Firecrawl. I’ve got it in 3 of my core business apps” — Frank Spaulding. Plus “It’s Firecrawl or nothing!” and a scale user who got a call about his GitHub scraping.
The comment section reads like a product council: integrators announcing adoption, builders debating tradeoffs, power users defending the stack. All of it is raw material Firecrawl can turn into content, docs, and case studies.
Network Composition

Who is this network — and does it fit your ICP?

Firecrawl sells web data infrastructure to developers, founders and AI teams building agents. Its feed pulls exactly that crowd: AI/ML builders, engineers, founders — plus a visible layer of the AI content economy that amplifies dev tools. Here’s how its 867 engagers break down. (Seniority and roles come from LinkedIn headlines; many builders don’t state a title, so “Manager / IC” includes engineers and individual builders.)

🎖
Seniority Breakdown
Manager / IC
71%
Founder / CEO
21%
VP / Director
4%
C-Suite / GP
4%
🏭
Role Focus
AI / ML / Agents
32%
Founders & Startup
22%
Software Engineering
13%
GTM & Content
6%
Product & Design
3%
Finance & Investors
2%
Research & Academia
1%
Data & Analytics
1%
Other
19%
🏢
Where They Work
Quill
3%
IBM
3%
Galileo
3%
Northeastern University
2%
Microsoft
2%
Cardinal
2%

Counts among the 319 engagers who state an employer.

Engagement Depth

How the network engages

Reaction mix tells you the type of attention Firecrawl’s content gets. The repeat rate tells you who’s actually paying attention vs. passively scrolling. (1252 reactions captured; another 5 insightful and 1 entertained.)

👍
LIKE
1086
86.7% of reactions
👏
PRAISE
75
6.0% of reactions
❤
EMPATHY
69
5.5% of reactions
🌟
APPRECIATION
16
1.3% of reactions
Engagement pattern — depth of relationship
Single post
76%
2–3 posts
17%
4+ posts
6%
What Drew Them In

The content that built this network

32 posts analyzed across Firecrawl’s page and leadership feeds (Jul 26 – Sep 9, 2026): 2776 likes, 238 comments, 175 shares in the window. Launches are the volume play; the loudest single post was a moat argument, not a launch.

1
“Firecrawl has nearly 2x the Github dependents of our nearest competitor. We've raised the least and we ship the fastest.…”
Eric Ciarla2026-07-28
231 likes · 19 comments · 6 shares
231
likes
2
“Introducing the Firecrawl plugin for Codex. Give Codex access to the most accurate search available (94.7% on SimpleQA) …”
2026-08-06
211 likes · 11 comments · 15 shares
211
likes
3
“We're excited to announce lower prices on our paid plans! Starting today: - Failed requests are free - Research Index is…”
2026-09-04
185 likes · 12 comments · 8 shares
185
likes
4
“Introducing the official Firecrawl connector for Claude 🔥 Add state-of-the-art web search to your AI agents (94.7% on Si…”
2026-08-18
172 likes · 7 comments · 12 shares
172
likes
5
“we're hiring…”
Eric Ciarla2026-08-10
146 likes · 14 comments · 6 shares
146
likes
6
“We just crossed 162,000 stars on Firecrawl, making it one of the top 50 repos of all time. There's insatiable demand for…”
Eric Ciarla2026-08-07
145 likes · 17 comments · 6 shares
145
likes
7
“Introducing Firecrawl Developer Index, an index for supercharging coding agents. Search 70M+ primary sources including r…”
2026-08-21
140 likes · 14 comments · 19 shares
140
likes
8
“We just added 41M+ life science papers to the Firecrawl Research Index. Your AI agents can now search drug discovery, cl…”
2026-08-13
116 likes · 6 comments · 13 shares
116
likes
What This Data Tells You

Four angles worth acting on

This isn’t a list of likes. It’s a map of the audience Firecrawl’s LinkedIn presence actually reaches — and the relationships already forming in public.

📊
A builder audience, engaged by name
867 verified engagers · 1327 reactions & comments · 32 posts across four feeds in 45 days. 614 of 867 (71%) hold builder profiles: AI/ML engineers, software engineers, founders. Every name checked against a real profile with a real headline.
🎯
The moat is the message
The window’s most-liked post wasn’t a feature, it was proof of adoption: “nearly 2x the GitHub dependents of our nearest competitor” (231 likes). Milestones and hiring notes routinely beat launches. This audience rewards receipts.
🔁
92 people never miss a post
206 people engaged 2+ times and 92 engaged 3+ times in 45 days — including 3 who engaged with 10 or more posts. That’s not traffic, that’s the nucleus of a builder community program.
🗣
The comments are a product council
Integrators announce adoption in comments (Daily, ZeroTwo, LocalStash), power users defend the stack, and critics do free consulting (Kelvin B. on billing, Diana Seo on context assembly). 89 comments, most from people Firecrawl doesn’t know yet.

Firecrawl’s LinkedIn is not a broadcast channel. It’s a relationship layer forming in public — and the content engine that treats it that way wins the audience.

So What

What you’d actually do with this

Data is only as good as the decision it changes. Here’s the same analysis, read two ways.

🧭
If you’re Firecrawl’s growth or marketing team

This is a live map of who your LinkedIn presence actually reaches: 867 named people across the page and leadership feeds, including 181 founders/CEOs and 92 super-consistent engagers. 82 people engaged more than one Firecrawl surface — multi-touch attention that no CRM is scoring.

The relationships are already forming in public: integrators announcing adoption in comments, power users defending the stack, 71% of the audience holding builder profiles. The missing piece is a content system that names, routes, and grows that attention instead of letting it evaporate after each launch.

👥
What a content hire would do with this

Name the 92. Turn the repeat core into a builders’ circle: launch previews, beta access, CTF-style challenges. Caleb’s one CTF post (74 likes, zero announcement behind it) proved the appetite.

Mine the comments. Integrators announce adoption in public before they ever reply to an email. That’s case-study pipeline and launch-amplifier content waiting to be made official.

Schedule the moat story. The dependents post was the window’s loudest. Every milestone — stars, downloads, benchmarks — can become a repeatable “receipts” beat.

Give engineering a voice. Founder and company content carries the feed today; the window shows technical and human formats work too. A content program that schedules all three compounds the audience.

Want analysis like this applied to your roadmap?

This report is a working sample by Koka Sexton, a content marketer who treats a brand’s public engagement as product intelligence. Every number on this page comes from Firecrawl’s own public feeds — the data was already there; the system for reading it wasn’t.