Founder-Led Growth: Turn Founder Attention Into Pipeline
I build systems that turn founder attention into revenue.
I’m not just a marketer. I learned structured thinking as an Army combat MP in Iraq. Applied it at LinkedIn, where I helped turn Sales Navigator into a billion-dollar business. Did it again at Slack. Now I help founders build growth engines that turn attention into revenue.
Trusted by teams at LinkedIn, Slack, and 100+ B2B companies worldwide
What founder-led growth actually means
Founder-led growth is not a posting habit, and it is not a personal-brand exercise. It is the system that turns a founder’s existing attention — followers, engagement, competitor conversations — into named buyers and booked meetings. Three things have to exist: a point of view worth following, a collection layer that captures who is paying attention, and a routing layer that gets that person into a conversation within 48 hours. When any one of the three is missing, attention accumulates and pipeline does not.
Most founders have the first and none of the second. That is the gap this work closes.
It runs on four systems: LinkedIn lead generation, the GTM content engine, signal-to-pipeline collection, and demand generation.
What I Do BestThree systems that turn scattered effort into predictable pipeline
01. Founder-Led Growth Engine
Turn your LinkedIn activity into qualified pipeline. Capture signals from followers, competitors, and engagement trends to surface real buying intent.
02. Content Marketing Engine
Build a newsroom that drives pipeline. Stop posting into the void. Turn content into a repeatable revenue lever with strategy + AI automation.
03. Social Selling Training
Convert LinkedIn relationships into revenue. Proven methodology used by 100+ companies. Turn connections into conversations, and conversations into closed deals.
Not Just a Marketer
Most people lead with "former LinkedIn."
I lead with the experience that shaped how I think.
The Army taught me discipline. Iraq taught me execution under pressure. LinkedIn taught me how systems scale. Slack taught me how they accelerate growth.
Today, I help founders build repeatable growth engines that turn attention into predictable revenue.
Because growth is not luck — it is a system.
15+
Years Experience
100+
Companies Trained
200+
Articles Published
$1B+
Business Unit Built
Latest Insights
Practical strategies for B2B growth, AI automation, and social selling
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