Koka Sexton
I build systems that turn founder attention into revenue.
Former LinkedIn & Slack marketing leader. I help B2B founders build repeatable growth engines using LinkedIn, content strategy, and AI automation — without hiring a big team.
Trusted by teams at LinkedIn, Slack, and 100+ B2B companies worldwide
What I Do Best
Three systems that turn scattered effort into predictable pipeline
01. Founder-Led Growth Engine
Turn your LinkedIn activity into qualified pipeline. Capture signals from followers, competitors, and engagement trends to surface real buying intent.
02. Content Marketing Engine
Build a content system that actually drives pipeline. Stop posting into the void. Turn content into a repeatable revenue lever with strategy + AI automation.
03. Social Selling Training
Convert LinkedIn relationships into revenue. Proven methodology used by 100+ companies. Turn connections into conversations, and conversations into closed deals.
15+ Years of B2B Growth
I led marketing at LinkedIn, Slack, and high-growth startups. Built the strategy that grew LinkedIn Sales Navigator into a billion-dollar business unit. Now I help founders build the systems they need to scale without burning out.
15+
Years Experience
100+
Companies Trained
200+
Articles Published
$1B+
Business Unit Built
Latest Insights
Practical strategies for B2B growth, AI automation, and social selling
The Signal Briefing: Signal-First GTM, AI-Native Stacks, and the 15-Minute Signal Audit
Three tectonic shifts collided this week in B2B marketing. First: the data is finally in on signal-first GTM, and it’s…
Your B2B Buyer Doesn’t Want to Talk to You (That’s a Good Thing)
TL;DR 75% of B2B buyers prefer rep-free purchasing. If your GTM assumes a demo is the gateway to revenue, you’re…
AI Search Optimization for B2B: Get Cited by ChatGPT & Perplexity
AI Search Optimization for B2B: Get Cited by ChatGPT & Perplexity TL;DR AI search engines (ChatGPT, Perplexity, Gemini) cite content…
Revenue Architecture: The Case for Marketing-Led Growth in a Product-Led World
Product-led growth had its decade. It was the right strategy for the right moment—low-friction signups, self-serve onboarding, viral adoption loops….
Signal-First GTM: Why Your Lead Scoring Model Is Costing You Pipeline
Your lead scoring model is lying to you. Not because it’s poorly built. Because it was designed for a world…
The AI-Native Marketing Stack: Building a Revenue Engine Without a 20-Person Team
Here’s what nobody tells you about the 20-person marketing team: most of it isn’t strategy. It’s assembly-line work. Content production….