I'm Koka Sexton

I collaborate with companies to deliver integrated demand generation and content marketing strategies.

(I build content engines that convert)

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I assist companies and entrepreneurs in harnessing the power of AI content automation to enhance their go-to-market strategies.

Insightful articles
Comprehensive newsletters
Dynamic email campaigns and nurture tracks
Engaging social media posts
Repurposed video content
Podcast intake and summaries, as well as detailed event rundowns and post-event assets

My Approach

Strategy Development

Craft content goals, target audience, and key messaging.

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‌Content Creation

Produce high-quality, relevant, and engaging content.

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Distribution & Promotion

Share content across channels, including social, email, and paid media.

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Performance Analysis

Track metrics, gather insights, and refine strategies for continuous improvement.

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Developing a Modern Content Marketing Strategy

Content marketing is essential for building brand awareness, engaging with your audience, and driving conversions. However, success in content marketing doesn't happen by accident—it requires a well-defined strategy. I will walk you through the core elements of developing a modern content marketing strategy, focusing on setting content goals, identifying your target audience, and crafting key messaging.

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The Best Way to Supercharge Your Content Strategy

SEO Optimization

Use keyword research to target specific search terms your audience is searching for. Optimize your content with these keywords to improve organic search rankings and drive more traffic to your site.

Content Repurposing

Take existing content and repurpose it into different formats, such as turning a blog post into a video, infographic, or podcast. This extends the lifespan of your content and reaches a broader audience.

Email Marketing Campaigns

Develop segmented email lists and create personalized content for each segment. Use email marketing to distribute content directly to your audience, driving engagement and conversions.

Social Media Distribution

Share your content across various social media platforms, tailored to each platform’s audience and format. Use tools like Buffer or Hootsuite to schedule posts for consistent sharing and wider reach.

Blogs and Collaborations

Write guest posts for other reputable blogs or collaborate with influencers in your industry. This exposes your content to a new audience and builds credibility.

Analytics and Iteration

Regularly analyze the performance of your content using tools like Google Analytics. Identify what works best, and use this data to refine your content strategy for better results in future campaigns.

Marketing Strategy Development

I provide comprehensive marketing strategy development services designed to align with your business goals and drive growth. With a deep understanding of market dynamics, I help you craft strategies that resonate with your target audience and set you apart from the competition. My approach is data-driven, ensuring that every decision is backed by insights and tailored to your specific needs.

Market Research & Analysis: I conduct thorough market research to identify key trends, customer preferences, and competitive positioning. This allows us to create a strategy that is both relevant and effective.
Tailored Marketing Plans: I work with you to develop customized marketing plans that include clear objectives, target audience identification, and detailed tactics to achieve your goals.
Integrated Campaigns: I design and execute integrated marketing campaigns that utilize a mix of digital, social, and traditional channels to maximize reach and impact.
Performance Tracking & Optimization: I establish key performance indicators (KPIs) and track campaign performance, making data-driven adjustments to optimize results and ensure your marketing efforts are delivering a strong return on investment (ROI).
Brand Positioning & Messaging: I help refine your brand’s positioning and messaging to ensure it resonates with your audience and differentiates you from competitors.

Executive visibility

I specialize in helping executives and leaders build a strong, visible presence in their industry through strategic social selling and personal branding. My approach is designed to elevate your profile, build thought leadership, and create opportunities for business growth and professional advancement.

Social Selling for Executives: I guide you in using social platforms like LinkedIn to connect with key industry players, share insights, and engage in meaningful conversations that enhance your professional visibility.
Personal Branding: I help craft a compelling personal brand that highlights your expertise and positions you as a thought leader in your field. This includes optimizing your LinkedIn profile and developing a content strategy that aligns with your career goals.
Content Strategy for Visibility: I work with you to develop and share content that showcases your knowledge and insights, from articles and blog posts to video content and social media updates. This positions you as an authority and keeps you top-of-mind within your industry.
Speaking & Media Opportunities: I identify and pursue speaking engagements, media appearances, and other opportunities that further increase your visibility and credibility.
Transitioning Online Presence to Offline Impact: I provide strategies for leveraging your online presence to create offline opportunities, such as speaking at conferences, participating in industry panels, or engaging in high-level networking events.

AI-Powered Automation Solutions

I help businesses leverage AI-powered automation to streamline marketing and content production processes, enhancing efficiency and enabling you to focus on strategic growth initiatives. By integrating advanced AI tools into your workflow, I enable you to maintain a high level of productivity while automating repetitive tasks.

Automated Content Creation: I implement AI tools that automate content creation, from blog posts and social media updates to personalized emails, allowing you to maintain a consistent content output without the manual effort.
Email Nurture Tracks & Customization: I design and automate email nurture campaigns that deliver personalized content at each stage of the buyer’s journey, ensuring your messages resonate with your audience and drive engagement.
Social Media Automation: I set up automation for social media posts, ensuring that your content is consistently published across platforms, driving engagement and growing your online presence without the need for constant manual input.
AI-Generated Media: I integrate AI-driven tools for generating images, creating dynamic social media posts, and even automating elements of podcast, webinar, and video production—both pre and post-production—allowing you to produce high-quality content efficiently.
Workflow Automation: I design and implement workflow automation that streamlines internal processes, such as automating follow-ups, scheduling posts, and generating reports, freeing up your team to focus on high-impact activities.

Building a Social Selling Strategy

Social selling is about leveraging your online presence to build relationships, foster trust, and ultimately drive sales. It’s not just about broadcasting your message—it's about engaging in meaningful conversations and providing value to your network.

By strategically sharing insights, offering solutions, and interacting authentically, you position yourself as a trusted resource, making it easier to turn connections into clients. The key to success lies in consistency, relevance, and the genuine intent to help others achieve their goals.

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ChatGPT Prompts: Marketing From Persona Creation to Campaign Offers

These prompts will guide you in creating detailed buyer personas, identifying deep-seated fears, imagining ideal solutions, and crafting risk-reversal offers, ultimately empowering you to connect more authentically with your audience.

Steal these prompts!

Try these prompts to give you Problem-Solving Superpowers :

Five Whys Technique

TRIZ Problem Solving

Ishikawa Diagram

Zwicky Box Analysis

Affinity Diagram

Ansoff Matrix

Impact/Effort Matrix

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