Intro
If you ask me what I do, I’ll tell you this: I help businesses grow by turning ideas into systems that generate revenue. That’s the short version. The longer version is a story of persistence, curiosity, and a career built at the intersection of marketing, technology, and leadership.
I didn’t start in marketing the way many people do. Before my career in business ever began, I spent eight years in the U.S. Army as a Military Police officer. Those years included deployments in Bosnia and during the Iraq invasion in 2003.
The Army taught me a lot about discipline, planning, and execution. More importantly, it gave me perspective. When you’ve been tested in high-pressure environments, the boardroom or the marketing campaign launch doesn’t rattle you the same way.
You learn how to break big challenges down into plans, back-plan from the objective, and execute without losing focus. Those lessons have never left me.
From Sales to Marketing
When I transitioned into marketing, I brought that mindset with me. At first, I was in sales, learning how to connect with people and close deals.
But I quickly realized I was more drawn to the bigger picture: the strategies that fueled sales, the systems that made revenue predictable, and the content that built trust with customers before they ever spoke to a salesperson.
Marketing became my passion, and I went all in.
Over the years, I’ve had the privilege of working with both scrappy startups and global giants. At LinkedIn, I helped scale the Sales Navigator business line into a billion-dollar entity.
That wasn’t just about launching campaigns—it was about creating a movement around social selling, empowering sales teams to use social media authentically, and positioning LinkedIn as the global leader in that space.
Innovation from Constraints
At Slack, I focused on content strategy and lifecycle marketing, building programs that educated, engaged, and converted customers at every stage of their journey.
In leadership roles at companies like Spear Marketing Group, Betts Recruiting, and Interrupt Media, I’ve taken what I learned at LinkedIn and Slack and applied it to organizations in growth mode.
I’ve built marketing playbooks that SaaS companies could replicate to expand their pipelines. I’ve directed demand generation campaigns that boosted conversion rates, reduced acquisition costs, and scaled lead flow.
I’ve also leaned heavily into AI and automation, building frameworks that help companies move faster, work smarter, and make decisions with better data.
The Art and Science of Marketing
But my work has never been about just hitting numbers. For me, marketing is about alignment—aligning marketing with sales, aligning campaigns with customer needs, and aligning strategy with business goals.
Too often, companies treat marketing like a creative add-on. In reality, it’s the engine that connects vision to execution. My job has always been to make that engine run smoothly, efficiently, and in a way that actually moves the business forward.
One of the things people often tell me is that I bring clarity and structure to chaotic situations. That probably goes back to my Army days. I don’t panic when things get messy—I start planning.
Whether I’m mapping a demand generation strategy, building a content engine, or troubleshooting why a campaign isn’t converting, I break it down, get clear on the objectives, and build the steps to get there.
That doesn’t mean I’m all structure and no creativity. In fact, what excites me most is the creative side of marketing—the storytelling, the content, the human connection.
GTM Strategies for B2B Tech Companies
I love building content that resonates, whether it’s a blog post, a podcast episode, or a webinar that sparks new ideas. But I also believe creativity without structure is just noise. The magic happens when you bring creativity and systems together.
Today, my work is focused on helping companies—especially in B2B SaaS, tech, finance, healthcare, and clean tech—build marketing strategies that scale.
I specialize in demand generation, content strategy, marketing automation, and go-to-market execution. I’ve seen firsthand how the right strategy, backed by the right systems, can transform how a company grows.
And because every business is unique, I don’t believe in one-size-fits-all solutions. Every engagement is tailored, built around the client’s goals, customer base, and market conditions.
At the end of the day, I’m driven by curiosity and challenge. I’m always exploring what’s next in AI, automation, and digital strategy because I believe the best marketers aren’t just keeping up with change—they’re ahead of it.
I also love sharing what I learn, whether through writing, speaking, or mentoring. For me, the real win isn’t just seeing a campaign succeed; it’s helping teams build confidence, systems, and skills that will serve them long after the engagement is over.
So, that’s me in a nutshell: a soldier turned marketer, a strategist who loves structure but thrives on creativity, and a leader who believes growth is built on alignment and execution. If you’re a company looking to build systems that fuel revenue and scale sustainably, that’s where I come in.