I’m Koka Sexton, a seasoned (not old) marketing strategist, content creator, and business consultant with a passion for helping companies grow through innovative marketing solutions.
With over a decade of experience working with industry leaders like LinkedIn, Slack, and various startups, I’ve honed my skills in demand generation, social media marketing, and marketing automation.
I started my career in sales, where I quickly realized the power of content in driving meaningful conversations and conversions. This insight led me to transition into marketing, where I found my true calling.
Over the years, I’ve had the privilege of building marketing teams from the ground up, developing strategies that have driven significant revenue growth, and working closely with cross-functional teams to launch successful campaigns.
My time at LinkedIn was particularly transformative. I played a key role in growing the Sales Navigator division into a billion-dollar business unit, leveraging thought leadership, influencer marketing, and a robust go-to-market strategy.
This experience solidified my belief in the power of strategic content and social selling, principles that I continue to apply in my work today.
I specialize in helping businesses unlock their full potential through targeted marketing strategies and innovative solutions. My services are designed to meet the diverse needs of my clients, whether they're just starting out or looking to scale to new heights.
Crafting a successful marketing strategy is about more than just setting goals; it’s about understanding your audience, the competitive landscape, and the unique value your business brings to the table. I work with you to develop a comprehensive marketing plan that aligns with your business objectives and drives measurable results. From market research and positioning to campaign planning and execution, I ensure every element of your strategy is optimized for success.
Content is the cornerstone of any effective marketing strategy. With a background in sales and marketing, I understand how to create content that not only engages your audience but also moves them through the buyer’s journey. Whether it’s blog posts, whitepapers, case studies, or social media content, I develop high-quality materials that resonate with your target audience and reinforce your brand’s message. My approach is to create content that adds value, builds trust, and drives conversions.
I help businesses develop and execute social selling strategies that amplify their message, reach the right audience, and foster meaningful connections. From platform selection and content planning to community management and analytics, I can provide end-to-end social selling solutions that boost your brand’s online presence and drive engagement.
Driving high-quality leads is crucial for business growth. My demand generation services focus on creating and executing strategies that attract, engage, and convert prospects into loyal customers. I leverage a mix of inbound and outbound tactics, including content marketing, SEO, PPC, email campaigns, and more, to generate a steady flow of leads that align with your ideal customer profile.
Empowering your team with the right knowledge and skills is vital to sustaining long-term success. I offer customized training sessions and workshops on various aspects of marketing, including social selling, content creation, and marketing automation. These sessions are designed to equip your team with practical tools and insights that they can immediately apply to drive results.
I believe in a collaborative approach to marketing. I work closely with my clients to understand their unique challenges and opportunities, crafting solutions that are not only effective but also sustainable. My goal is to empower your team, providing the tools and insights needed to continue growing long after our work together is done.
I’m always open to new opportunities and collaborations. If you’re interested in working together or just want to chat about all things marketing, feel free to reach out!
