Turning LinkedIn into
pipeline since 2004
I’m Koka Sexton — marketer, Army veteran, and one of LinkedIn’s first social selling advocates. I helped scale Sales Navigator into a $1B+ business, and I’ve spent the years since helping B2B teams turn LinkedIn signals into real pipeline.
B2B pipeline
Veteran — Iraq deployment
Military discipline meets modern marketing
Before I ever wrote a marketing strategy, I served in the U.S. Army. That chapter taught me something most business books skip: mission clarity, precision under pressure, and the kind of focus that doesn’t quit when things get complicated.
I carried those lessons into B2B marketing — and they’ve shaped everything I do. When I joined LinkedIn, I saw something most people missed: social media wasn’t a broadcast channel. It was intelligence. It was signals. It was the fastest path to a warm pipeline that most sales teams had ever ignored.
That belief became a career. From scaling Sales Navigator into a $1B+ business at LinkedIn and training Salesforce’s teams on social selling, to VP roles at Slack, Spear Marketing Group, and now Interrupt Media — I’ve stayed obsessed with one question: how do you turn attention into revenue?
Two decades of building pipeline
From the U.S. Army to the front lines of B2B social selling — a path defined by one constant: finding signal in the noise.
U.S. Army — Military Police
Served as a Military Police officer during the Global War on Terror (GWOT). The Army instilled a level of discipline, accountability, and mission-focus that has shaped every leadership role since.
LinkedIn — Sr. Group Marketing Manager
Spearheaded the GTM and content strategy that scaled Sales Navigator into a $1B+ business line. Trained Salesforce employees on LinkedIn social selling. Wrote 100+ articles, 20+ guides, and hosted 100+ webinars positioning LinkedIn as the global leader in social selling.
Slack — Group Manager, B2B Content Marketing
Built a content strategy centered on the customer lifecycle, establishing Slack as a thought leader in enterprise collaboration. Improved content engagement metrics by 35% and boosted conversion rates by 10%.
Hootsuite — Customer Success & Solution Consulting
Worked with Hootsuite’s largest enterprise accounts, building marketing frameworks and strategic plans tied to company KPIs. Supported the sales team with expert guidance on connecting with digital buyers during their digital transformation.
Spear Marketing Group — VP Demand Gen
Built marketing playbooks for B2B software clients that delivered 15–20% MQL growth. Maintained a 70% client retention rate while implementing demand gen technologies that measurably improved ROI.
Founder — Kokasexton.com
Running a focused practice helping B2B revenue teams build LinkedIn signal-to-pipeline systems. Working with companies from Series A startups to enterprise brands to turn social signals into predictable pipeline.
Marketing should fill the pipeline, not just the feed
I’ve never been interested in vanity metrics. Impressions don’t pay salaries. Engagement is only valuable if it leads somewhere.
My approach is rooted in signal intelligence — finding the buyers who are already in motion and making sure your brand shows up at exactly the right moment. Not with spray-and-pray outreach. With precision.
Work with meSignal over noise
Buyer intent signals exist everywhere. Most teams ignore them. I help you find, prioritize, and act on the ones that matter.
Military precision in execution
Strategy without execution is a whiteboard. I run programs that have clear objectives, measurable outcomes, and accountability at every step.
Revenue is the only metric that counts
I align marketing tightly to revenue — not leads, not MQLs, not impressions. Pipeline and closed revenue drive every decision.
LinkedIn is an intelligence platform
Most people use LinkedIn as a broadcast channel. The companies winning in B2B use it as a real-time buyer intelligence system.
How I help B2B teams win
From signal intelligence to pipeline automation — programs built for teams that need results, not theory.
Pipeline
LinkedIn Signal-to-Pipeline
Turn LinkedIn engagement, follower activity, and competitor signals into a fully automated pipeline engine. 3× pipeline growth in 90 days for most clients.
Learn more →
Strategy
GTM Strategy & Advisory
Hands-on advisory for revenue leaders who need clarity on their go-to-market motion. From ICP refinement to channel strategy to sales-marketing alignment.
View services →
Content & Social
Social Selling Programs
Build a consistent LinkedIn presence that generates inbound leads, positions you as the category expert, and creates measurable pipeline — not just followers.
Explore programs →What people say
From VP of Sales to CMO — teams that have worked with Koka on their LinkedIn GTM strategy.
“Koka helped us build a LinkedIn pipeline system from scratch. Within 60 days we had 3× the qualified pipeline we’d been generating from all other channels combined. His understanding of buyer signal is genuinely unlike anything else.”
“I’ve worked with a lot of marketing consultants. Koka is different because he has a military operator’s mindset — clear objectives, measurable results, no fluff. He rebuilt our social selling motion and cut our average sales cycle by four weeks.”
“Koka doesn’t just advise — he builds. Our LinkedIn presence went from invisible to a consistent source of inbound. We now get 15–20 qualified conversations a month from a channel we’d basically written off.”
Recognized as one of B2B’s most influential voices
For over a decade I’ve been invited to speak at the conferences, podcasts, and publications shaping how B2B teams think about social selling, pipeline, and modern GTM.
Let’s turn your LinkedIn into a revenue machine
Whether you need a full GTM strategy, a LinkedIn signal system, or a fractional CMO — I work with a small number of clients at a time to make sure the work actually moves numbers.
