Koka Sexton

TL;DR The problem: Founder content gets treated as a brand play, not a pipeline play. 75% of buyers use expert content to research vendors, yet most founders post only when they remember to. The definition: Founder-led growth makes the…

TL;DR The problem: Your best buyers finish most of their research before they ever touch your CRM. Analysts put the invisible share of the B2B journey at 83%. The definition: The dark funnel is every research session, peer review,…

TL;DR The shift: AI agents are not chatbots. They are autonomous operators that run nurture, scoring, routing, and monitoring inside guardrails you define. The framework: Match autonomy to risk across five levels, from recommend to full autonomy, and let…

TL;DR What they are: Projects are persistent workspaces, not folders. They hold files, custom instructions, and conversation memory so ChatGPT keeps context across sessions.The distinction: Use Projects for ongoing work and Custom GPTs for repeatable automation. Most B2B marketers…

Every marketing ops team I have worked with is busy. Tickets get closed. Dashboards get built. Automations ship. And then sales ignores most of it, and nobody can explain why. The reason is not that the work is bad….

This server is powered by Plesk. Run the ‘plesk login’ command and log in by browsing either of the links received in the output. Use the ‘plesk’ command to manage the server. Run ‘plesk help’ for more info. TL;DR…

TL;DR The Gap: 95% of B2B marketing organizations use AI, 82% use it in content work, and almost nobody says the output got better. Adoption is not the variable. Capability is. The Thesis: AI is an amplifier, not a…