Turn target accounts into revenue.
Most ABM fails on static lists and spray-and-pray campaigns. We build the engine that watches your target accounts for buying signals, scores them, and routes the insights to your team while they’re still warm. It does not send emails by default.
The Problem
ABM usually fails before the first campaign ships. Teams build static lists, blast the same message to a thousand accounts, and call it account-based marketing. Meanwhile the accounts actually raising their hands — hiring, engaging, downloading — go unnoticed.
The Framework
Collect → Enrich → Activate. One repeatable engine. Build it once, run it across every account in your watchlist. Default output: scored accounts, signal context, and recommended plays for the right owner. We do not send outbound emails by default.
From Target List to ABM Pipeline in 30 Days
One repeatable engine powers every account play. Build it once, run it across your entire watchlist.
The Stack
Plugs into the tools your GTM team already runs. No rip-and-replace. We extend your existing stack with account-level signal intelligence.
Old ABM vs. The Signal Engine
Why list-based ABM loses every time. Static firmographics burn budget and blame. Signal-driven ABM starts with accounts already showing intent.
| 📋 Old ABM | 🎯 The Signal Engine |
|---|---|
| Purchased Lists — static firmographics, no intent. | Signal Collection — real behavior from target accounts. |
| Spray-and-Pray — same message to 1,000 accounts. | Account-Aware Plays — message references the actual signal. |
| Attribution Guesswork — “did ABM even work?” | Signal-to-Revenue — every deal traced to the play. |
Proof
ABM Questions, Answered Directly
What is an ABM signal engine?
ABM (account-based marketing) is a B2B strategy that treats high-value accounts as markets of one. The signal engine is what makes it work: it watches your target accounts for buying signals, scores them against your ICP, and surfaces recommended plays for your team. Account-based marketing built on behavior, not static firmographics. By default, it does not send emails for you.
How is this different from a traditional ABM platform?
Platforms like 6sense and Demandbase provide account-level intent scores. We layer LinkedIn behavioral signals on top and, more importantly, add the play layer. Signals don’t just sit in a dashboard; they surface the right account, the right context, and the right next move for your team. If you want automation later, we can connect it, but the default is signal intelligence, not auto-sent outreach.
What signals do you track on target accounts?
Job-change alerts for stakeholders, content engagement (downloads, webinar attendance, pricing page visits), competitor follower and engager activity, tech adoption, and profile views from your ICP. Each signal type maps to a recommended play, owner, and message angle.
How fast will we see ABM pipeline?
Your engine is live and scoring accounts within 14 days. Recommended plays start shipping in week 3, first meetings typically book weeks 3–4, and real pipeline visibility builds through months 2–3 as the playbook compounds.
What’s the investment?
ABM signal engine engagements start at $5K/month with a 90-day minimum — the time it takes to build the watchlist, score the first batch, and see pipeline results. A 30-minute strategy call maps your target accounts and shows the signals already firing.
Stop guessing which accounts are buying.
Book a 30-minute strategy call. We’ll map your target accounts, show you the signals already firing, and build your ABM signal playbook. You’ll leave with signal visibility and recommended plays, not a default auto-email setup.