Demand Generation
Build consistent pipeline with multi-channel campaigns that drive measurable revenue. We connect audience insights, content, and automation to create full-funnel demand systems.
Campaign Strategy
- Target segmentation
- Messaging frameworks
- Channel mix planning
- Offer development
Execution & Optimization
- Email and LinkedIn funnels
- ABM outreach systems
- Campaign analytics
- Lead scoring setup
Enablement Assets
- Sales-ready content
- Funnel optimization
- Conversion audits
- Playbooks & dashboards
Content Engine
Build a scalable GTM content engine that fuels demand and thought leadership. We connect research, SEO, and automation to deliver consistent, on-brand content that converts.
Strategy & Planning
- Topic research & SEO
- Messaging frameworks
- Editorial calendar setup
- Workflow automation
Production System
- AI-assisted writing
- Video & podcast repurposing
- Social post creation
- On-page SEO optimization
Distribution & Reporting
- Automated publishing
- Performance dashboards
- Engagement insights
- Content refresh cycles
Campaign Framework
Demand Engine for Startup Marketing Teams
This is the campaign structure I use for VPs of Marketing at startups. It’s built to create consistent pipeline, reuse content across channels, and show results in 30–90 days.
Stage 1
Awareness — Make the problem clear
“We’re doing a lot, but pipeline isn’t consistent.”
Message:
You don’t need random leads — you need a system.
Assets we use:
- Blog: why pipeline is inconsistent
- LinkedIn carousel: chaos → consistency
- Short video: how small teams scale
Nurture entry: “Systemized Demand” sequence
Stage 2
Consideration — Show how it works
“We’ve tried content and ads. It didn’t stick.”
Message:
Most campaigns die after launch. Ours compound.
Assets we use:
- Live/recorded session: automating demand gen
- Case story: 3x inbound from repurposing
- Checklist: 5 automations that save headcount
Nurture: webinar replay → checklist → CTA
Stage 3
Decision — Make it safe to say yes
“We’re ready, but need confidence.”
Message:
We don’t guess. We install a marketing operating system.
Assets we use:
- Service page: Demand Gen System for Startups
- ROI / pipeline projection
- Testimonial clips or quote cards
Primary CTA: “Get a 30-Day Demand Plan”
Stage 4
Adoption — Prove it in 30 days
“We need to show results to the exec team.”
Message:
30 days to proof. 90 days to growth.
Assets we use:
- 30/60/90-day rollout emails
- Shared KPI dashboard
- Weekly recap Looms
Expansion CTA: “Add content automation / social”
How we run it
3–4 posts/week tied to stages
Retargeting
Serve case studies & webinars
Email/Nurture
Education → proof → plan
Automation
HubSpot/Brevo + Make/Zapier
Social Selling Systems for B2B Teams
Turn your team’s LinkedIn activity into measurable revenue. We help marketing and sales leaders build trust, authority, and pipeline through repeatable social engagement systems.
What’s Included
- Profile & positioning framework
- Engagement & outreach workflows
- Content creation templates
- Analytics & reporting setup
Why This Matters
Buyers Research on LinkedIn
76% of B2B buyers use LinkedIn as part of their decision process. Without a presence, your message gets lost.
People Buy from People
Empowered employees outperform brand pages—authentic voices build relationships and credibility faster.
Social Drives Pipeline
Teams that integrate social selling outperform non-adopters by 45% in revenue growth and lead conversion.
Our Process
We create a repeatable system that helps your team go from passive scrolling to proactive selling on LinkedIn.
Profile Audit
We refine positioning, visuals, and messaging to align with your ICP and brand story.
Engagement System
We map audiences, build workflows, and train teams to interact strategically each day.
Content Framework
We deliver post templates, carousel ideas, and prompts to make creation effortless.
Measure & Optimize
Performance dashboards reveal top posts, engagement trends, and conversion activity.
What You Receive
Social Playbooks
- ICP engagement guides
- Message templates
- Connection scripts
Content Systems
- AI post generator setup
- Carousel & video workflows
- Scheduling automation
Analytics Dashboard
- Follower growth tracking
- Engagement scoring
- Pipeline attribution report
Frequently Asked Questions
How long does setup take?
Most teams are live within 2–3 weeks, depending on profile and content readiness.
Can this integrate with our CRM?
Yes. Engagement data can be tracked in HubSpot, Salesforce, or other CRM systems.
Who should be involved?
We recommend including marketing, sales, and at least one leadership voice for best impact.