B2B Marketing Consulting

Stop guessing.
Start building pipeline that compounds.

You already have the audience, the content, and the signals. What you're missing is the system that connects them into predictable, repeatable revenue. That's what I build.

Trusted by GTM teams atSalesforce · HubSpot · Outreach · Apollo · LinkedIn
Signal → Meeting Conversion
8-12x
Higher than cold outbound
Avg. Engagement-to-Pipeline Time
2-4 Weeks
From system setup to first warm leads
Clients Served
27+
B2B companies from seed to series C

Results your board will actually care about

These are the metrics I consistently deliver. Not projections -- outcomes from completed engagements.

3-5x
Reply rate improvement vs. cold lists when using signal-based outreach
40%+
Warm InMail acceptance rate with structured engagement sequences
15+
Years building demand gen and social selling programs for B2B companies
90 Days
Average time from first engagement to consistent inbound pipeline

The real problem isn't content or leads. It's connection.

Most B2B teams are drowning in tools and starving for pipeline. The missing piece isn't another platform -- it's a system that connects your brand, your signals, and your buyers into one predictable motion.

📋

Signal-rich, action-poor

Your LinkedIn engagement, competitor activity, and content performance all generate buying signals daily. Without a system to collect and route them, those signals decay into noise.

Tools without a process

Most teams have LinkedIn, a CRM, and AI tools. But without a workflow that strings them together, each tool operates in isolation and the pipeline stays stuck.

🎯

Knowledge that doesn't compound

You learn what works, then the next quarter you start from zero. No system for capturing institutional knowledge, codifying winning plays, or turning experience into repeatable process.

Services

Modular consulting engagements. Pick the ones that match your biggest gap. Or combine them for a full pipeline system.

01

LinkedIn Growth Navigator

A comprehensive LinkedIn strategy and execution system that builds authority, drives inbound leads, and creates a sustainable pipeline through organic LinkedIn activity.

  • Profile audit and optimization
  • Custom content strategy and editorial calendar
  • Engagement playbook (comments, DMs, connections)
  • Signal monitoring system setup
  • Monthly performance analytics
  • 3-6 month engagement - $2,500-$5,000/mo
02

Competitor Signal Collection

Systematic monitoring of competitor activity across LinkedIn and digital channels. Know where your competitors are winning - and where you can displace them.

  • Audit of 3-5 key competitors
  • Signal collection framework setup
  • Monthly competitive intelligence reports
  • Messaging gap analysis
  • Opportunity identification briefs
  • Ongoing monthly or quarterly - $2,000-$4,000/mo
03

Social Selling Training

Train your sales team on modern LinkedIn social selling. From profile optimization to prospecting workflows and converting connections to conversations.

  • Team LinkedIn profile audits and optimization
  • Custom social selling playbook
  • Live training workshops (2-4 sessions)
  • Prospecting workflow templates
  • 30-day action plan per rep
  • 2-4 week program - $5,000-$15,000 per cohort
04

Lead Gen & AI Automations

Design AI-powered lead generation systems that automate prospecting, qualification, and outreach. Scale pipeline without scaling headcount.

  • AI tool stack assessment and recommendations
  • Automated prospecting workflow design
  • Lead scoring and qualification models
  • AI-powered outreach sequences
  • CRM integration and training
  • 4-8 week implementation - $6,000-$15,000 project
05

GTM Content Engine

Build a repeatable content production system that fuels every go-to-market motion. Strategy, workflows, distribution, and measurement.

  • Content strategy and pillar framework
  • 3-6 month editorial calendar
  • Production workflows and templates
  • Channel-specific distribution playbook
  • Content repurposing framework
  • 6-8 week build - $6,000-$12,000 project
06

Funnel Optimization

Analyze and optimize your marketing and sales funnel to improve conversion rates at every stage. Find the leaks and fix them.

  • Full-funnel audit (TOFU/MOFU/BOFU)
  • Conversion rate analysis by stage
  • Optimization recommendations
  • A/B testing roadmap
  • Implementation support
  • 4-8 week project - $5,000-$12,000 project fee

How It Works

Every engagement follows the same framework. The specifics vary by service, but the structure is proven.

01

Diagnose

Deep audit of your current pipeline, content, LinkedIn presence, and signal capture. I find the gaps, the leaks, and the quick wins.

02

Design

Blueprint the system that connects your audience, signals, and sales motion into a repeatable engine. Measurable milestones, clear deliverables.

03

Build

Implement the workflows, automations, playbooks, and tracking. Your team gets training and documentation - not dependency on me.

04

Optimize

Monitor, measure, and iterate. Every month you get data-backed recommendations for what to keep, what to drop, and what is next.

The Stack

I design systems using the tools your team already knows - or should be using.

🔗LinkedIn
🤖Claude AI
💬ChatGPT
🔀Make.com
📊Airtable
🔍Perplexity
🎥Descript
📧Apollo.io
🎨Canva
📈HubSpot

What Clients Say

Real results from real engagements.

★★★★★
"Koka rebuilt our entire LinkedIn demand engine from scratch. We went from zero pipeline attribution to 40% of our meetings coming from LinkedIn activity within 90 days."
40% of meetings from LinkedIn in 90 days
JM
Jennifer Morrison
Director of Demand Gen, Series B SaaS
★★★★★
"The social selling training completely changed how our SDRs approach LinkedIn. Our reply rate went from 3% on cold lists to 24% on signal-based outreach."
3% to 24% reply rate improvement
RT
Ravi Thakkar
Head of Growth, Cybersecurity Startup
★★★★★
"The funnel audit identified conversion leaks we had been ignoring for two years. Within 8 weeks we improved lead-to-opportunity conversion by 2.5x."
2.5x lead-to-opportunity conversion lift
SL
Sarah Lin
CMO, Enterprise SaaS Platform

Fragmented GTM vs. The Connected System

Most teams operate in pieces. I build the whole machine.

✗ Piecemeal Approach
  • Content team posts without sales alignment
  • SDRs buy cold lists with 2-5% reply rates
  • Signals from LinkedIn go uncaptured
  • No measurement between activity and pipeline
  • Quarterly restarts with no institutional learning
  • Tools purchased but never fully integrated
✓ Connected Pipeline System
  • Content and signals feed directly into pipeline
  • Warm, signal-based outreach at 20-35% reply rates
  • Every LinkedIn engagement captured, enriched, routed
  • Clear attribution from activity to meeting to revenue
  • Institutional plays compound over time
  • Full-stack integration with your existing tools

Frequently Asked Questions

How is this different from a marketing agency?
I don't take over your marketing. I build the systems, workflows, and playbooks that make your existing team more effective. You get a strategic partner who designs the engine -- your team runs it. Most engagements are 3-6 months, not infinite retainers.
What size companies do you work with?
Typically seed-stage to Series C B2B companies with 10-200 employees. The common thread is a team that's already generating content and engaging on LinkedIn but lacks the system to turn that activity into measurable pipeline.
Do I need a LinkedIn company page with followers?
For most services, yes -- an active LinkedIn presence with existing engagement is the raw material. If you're starting from zero, the LinkedIn Growth Navigator service includes building that foundation.
What's the typical engagement length?
Most engagements run 3-6 months. The first month is audit and design. Months 2-3 are build and launch. Months 4-6 are optimization and knowledge transfer.
What's included in the free strategy session?
A 30-minute video call where I review your current LinkedIn presence, pipeline, and content strategy. I identify the 2-3 biggest opportunities and map them to specific services and outcomes. No sales pitch.
Can you work with our existing tools and stack?
Almost always yes. I design systems that integrate with your existing CRM, content tools, and LinkedIn workflows. My job is to make what you already have work together.
What results can I expect in the first 90 days?
By day 30: comprehensive audit and system design. By day 60: first signal-based outreach sequences running. By day 90: measurable pipeline from LinkedIn-sourced leads.

You don't need more tools. You need a system.

30-minute strategy session. No pitch. Just honest assessment of where you are, where you could be, and whether I'm the right person to help you get there.

Book Your Free Strategy Session →