Stop cold calling. Start closing with social capital.
Your reps are dialing into voicemail. Buyers research you before they ever raise their hand — if your sellers aren’t visible and credible on LinkedIn, they’re invisible. We fix that with a proven system, not a “post more” pep talk.
Teams trained at companies including
100+ B2B orgs
Why Your Reps Keep Missing Quota
The way buyers buy has changed. The way most teams sell hasn’t.
A Revenue Motion, Not a Social Media Tip
The SSI-driven framework your reps run every day — with results tied back to pipeline.
Phase 1 — Foundation: Turn every rep’s LinkedIn profile into a conversion asset
Buyers look you up before they ever reply. If your reps’ profiles read like resumes instead of solutions, you’ve lost the deal before the first conversation.
- Profile score audit: 38/100 → 87/100 buyer-positioned, value-forward
- Individual profile rewrites for credibility and positioning
- SSI baseline and gap analysis per rep
- Buyer positioning framework applied to every profile
Phase 2 — Targeting: Identify buyers before they’re in market
Stop cold-calling random lists. We train reps to find decision-makers through buying signals and LinkedIn activity — then engage with real context that earns a reply.
- Signal-based targeting: who to engage and exactly why
- ICP list-building inside LinkedIn and Sales Navigator
- Warm engagement sequences that get 40%+ connection acceptance
- Open conversations that feel natural, not transactional
Phase 3 — Execution: A daily playbook reps will actually run
Training without a system is entertainment. Reps get daily, weekly, and monthly frameworks with templates and content cadences. Managers get SSI scorecards tied to pipeline — so you can coach what matters.
- Daily/weekly/monthly activity playbook with time-blocked templates
- Content calendar: what to share, when, and how to frame it
- SSI scorecards tied to pipeline attribution in CRM
- Manager coaching framework and weekly review cadence
Four Phases From Zero to Pipeline
A 60–90 day engagement designed to build the habit, the system, and the measurement — not just run a one-time training.
- Individual profile audits for every rep
- Headline, summary, and featured content rewrite
- Buyer positioning framework
- SSI baseline and gap analysis per rep
- SDR track: signal-based outreach and engagement
- AE track: deal acceleration through social
- Leadership track: coaching and measurement
- Live exercises using your actual ICP and accounts
- Daily, weekly, monthly activity playbook
- Content calendar and posting cadence
- Engagement templates and messaging guides
- Activity tracking dashboard and SSI scorecard
- Manager coaching framework and SSI review cadence
- Team scorecards tied to pipeline metrics
- CRM integration: social activity → opportunities
- Executive reporting and ROI documentation
Teams That Made the Switch
Real results from B2B sales teams that replaced cold-call dependence with a social selling system.
Works With the Stack Your Team Already Uses
We build the playbooks around your existing tools — no rip-and-replace required.
Choose Your Program
All programs include profile optimization, live workshops, a complete playbook, and SSI measurement.
- Profile audits for every rep (up to 10)
- 1 full-day live workshop
- Daily/weekly activity playbook
- SSI baseline + 30-day scorecard
- Content calendar (90 days)
- Profile audits for entire team
- Role-based workshops (SDR, AE, Leadership)
- Full 60–90 day playbook system
- Manager coaching framework
- SSI scorecards tied to pipeline
- CRM integration and attribution setup
- Monthly check-in for 3 months
- Everything in Growth
- Multi-region / multi-team rollout
- Ongoing monthly coaching cadence
- Executive dashboard and C-suite reporting
- Quarterly program refresh and optimization
Common Questions
Everything you need to know before booking a call.
Who is this program for?
B2B sales teams, SDRs, AEs, founders, and revenue leaders who want predictable pipeline without cold-call dependence. The program scales from small teams (3–5 reps) to enterprise orgs (50+). We customize training, playbooks, and coaching by role and experience level.
How is this different from other social selling training?
Most programs teach tactics — “post 3 times a week, comment on 5 posts.” We build a complete revenue motion with measurement: SSI tracking, pipeline attribution, CRM integration, and manager coaching. This isn’t social media training — it’s a sales methodology that uses LinkedIn as the channel.
How long is the program?
Programs are structured over 60–90 days: profile optimization and training in weeks 1–2, active execution with coaching in weeks 3–8, and measurement/optimization in weeks 9–12. We also offer ongoing coaching and refresher sessions for teams that want to sustain momentum.
How do you measure success?
We track SSI scores per rep, connection acceptance rates, conversations started, meetings booked, and — most importantly — pipeline created and influenced. Everything ties back to CRM data so you can see social activity translate to revenue.
What do reps actually do differently after the program?
Instead of cold-calling random lists, they engage with ICP buyers in context: comment on posts, share relevant insights, build visibility before outreach, and transition to meetings naturally. Their LinkedIn profile becomes a conversion asset, not a resume. Most reps report replacing 60%+ of cold call volume within 60 days.
Cold calls are getting harder. Social selling makes pipeline easier.
Share your team size, ICP, and current outreach motion. We’ll show you what a social selling system looks like for your reps — and how to measure the pipeline it generates.
Book a Free Strategy Session →