Your warmest leads are already engaging with your content.
Every like, comment, and share on LinkedIn is a buying signal. We capture them, enrich each contact for ICP fit, and deliver AI-personalized outreach that references the exact post they engaged with. Turn invisible engagement into booked meetings.
Engagement is the highest-intent signal most teams never act on
People who like or comment on your posts already know your brand. They’re warmer than any cold list — but without a system, those signals disappear every week. Your SDRs are stuck prospecting cold when hundreds of warm leads are hiding in plain sight, right in your notifications tab.
Track → Enrich → Segment → Personalize
A four-step system that turns engagement signals into sales-ready outreach. Simple, repeatable, and built so your team can run it week after week.
From post engagement to booked meetings
Here’s what the funnel looks like when the engagement outreach system is running at capacity over a 30-day period.
Three systems working together
Capture, enrich, and reach out — everything your team needs to run engagement-to-pipeline every week.
Step 1: Capture Every Engagement Signal
We pull likes, comments, and shares from company pages and personal profiles into a single structured dataset — with timestamps, post links, and engagement type tagged automatically.
- Likes, comments, and shares across all monitored accounts
- LinkedIn profile URLs with engagement type and post reference
- Timestamps for recency scoring and follow-up timing
- Sentiment tags on comments (positive, question, neutral)
Step 2: Enrich & Segment for ICP Fit
Every engager profile gets enriched with their job title, company, industry, company size, and a verified business email. ICP filters then surface only the contacts worth your team’s time.
- Job title, seniority, and department appended
- Company name, size, industry, and location
- Verified business email addresses
- ICP score based on your defined role and firmographic criteria
Step 3: AI-Personalized Outreach
AI generates outreach copy for each contact that’s specific to what they did — the post topic, their comment, or why a share matters. Messages that don’t read like templates, because they aren’t.
- Subject lines and hooks tied to the specific post
- Body copy referencing their engagement type and context
- Multiple variants per contact for A/B testing
- CRM-ready CSV or direct import to your outreach platform
What teams see when engagement becomes pipeline
Three teams. Three different results. Same system.
Plugs into the tools your team already uses
Cold outbound vs. engagement-led outreach
The metrics make the case for themselves.
| Cold Outbound | Engagement-Led |
|---|---|
| 0.5-2% reply rate | 30-35% reply rate |
| Generic templates, zero context | Post-specific, context-aware |
| Burns domain reputation over time | Builds trust through relevance |
| SDRs spending hours on research | Automated enrichment + personalization |
| Prospect has no idea who you are | Prospect already engaged with your content |
Common questions
Which engagement types do you capture?
We capture likes, comments, and reposts/shares across both company pages and personal LinkedIn profiles. Comments also get a sentiment tag (positive, question, or neutral) to help prioritize outreach sequencing.
How is the outreach personalized if it’s AI-generated?
Each email is generated using the contact’s enriched data plus the specific post they engaged with — the title, topic, and their engagement type. The AI references these details to write copy that reads like it was written for that person. You can review and edit before sending.
How often are engagements captured and delivered?
Engagement data is captured and delivered weekly — typically a Monday morning drop so your SDRs can work the list at the start of each week. The timing keeps outreach close to when the engagement happened, which is when intent is highest.
Do you need access to our LinkedIn account?
We’ll need read access to the LinkedIn pages and personal profiles you want monitored. The setup is a one-time process and typically takes less than 30 minutes to configure.
Can this work alongside other signal plays?
Yes — this is one of five modular plays in the B2B signal intelligence system. It works standalone or combined with competitor signal collection, content-led outbound, executive brand building, and ICP signal monitoring.
Ready to turn likes into pipeline?
Your warmest leads are already engaging with your content. Let’s build the system that captures them — and book 14+ meetings per month.
Get a Free Sample Report →Or email koka@kokasexton.com