Social Selling Intelligence
Your reps are on LinkedIn every day. You have no idea which ones are actually building pipeline.
Most sales leaders track posts per week as a KPI. That measures activity, not outcomes. We track rep-level LinkedIn engagement, score it for pipeline quality, and attribute it to actual revenue — so you know who's posting and who's producing.
No obligation. 45-minute session. Walk away with rep-level pipeline visibility.
78%
Of social sellers outsell peers who don't use social — when it's measured and optimized
92%
Of sales leaders can't attribute any revenue to social selling activity — they're flying blind
3.2×
More pipeline from reps with measured, attributed social selling programs vs. unmeasured activity
The gap between posting and producing is costing you pipeline — and you can't see it.
Every sales leader can tell you how many calls their reps made last week. Almost none can tell you which rep's LinkedIn activity generated a real opportunity.
The result: activity theater. Reps post for the sake of posting, gamify the wrong metrics, and you can't distinguish social selling from social scrolling.
Attribution changes everything. When reps know their LinkedIn engagement is measured against pipeline — not just post counts — behavior shifts overnight. The top performers get recognized. The coasters get coached. And you finally have proof that social selling drives revenue.
How It Works
Four layers. From activity tracking to pipeline attribution — per rep, per channel, per deal.
01 Track
Capture every rep's LinkedIn activity
Posts, comments, likes, shares, profile views — all tracked per rep with full engagement context. No logins, no platform access, no behavior change for your team.
02 Score
Generate Social Selling Pipeline Scores
Every rep gets a score based on engagement volume, contact quality, buyer intent signals, and conversion rates. Leaderboards surface who's building pipeline and who's just posting.
03 Attribute
Connect social to revenue
See which social touchpoints influenced opportunities and closed deals. Full-funnel attribution: LinkedIn post → engagement → CRM opportunity → closed revenue.
04 Optimize
Coach what actually moves pipeline
Stop coaching post frequency. Start coaching engagement quality. Monthly rep scorecards show exactly what's working, what's not, and where to invest coaching time for maximum ROI.
What You Get
A complete attribution framework that turns social activity into pipeline visibility.
✓ Per-Rep Scorecards
Monthly scorecards for every rep: engagement volume, pipeline influence, conversion rates, and trendlines.
✓ Team Leaderboards
Stack-ranked visibility across your entire team. Know instantly who's driving pipeline and who's coasting.
✓ Pipeline Attribution
Social touchpoints mapped to CRM opportunities. Which posts, comments, and engagements influenced which deals.
✓ Coaching Insights
Data-driven coaching recommendations. Not "post more" — specific engagement patterns correlated with pipeline success.
✓ ROI Reporting
Executive-ready reports showing social selling's contribution to pipeline and revenue. Finally prove the ROI of social.
✓ Ongoing Optimization
Monthly reviews to refine scoring models, update benchmarks, and ensure attribution accuracy improves over time.
Before vs After
Before
Activity Theater
- "Just post 3x a week" coaching
- Post count as the only KPI
- No link between LinkedIn and revenue
- Can't distinguish top performers from coasters
- SSI as a vanity metric with no business impact
- Social selling budget under constant threat
After
Pipeline Visibility
- Coach engagement quality, not post frequency
- Pipeline-influenced opportunities tracked per rep
- Revenue attribution: social → CRM → closed won
- Leaderboards surface actual pipeline builders
- Business metrics that justify investment
- Social selling budget protected by ROI data
Who This Is For
VP of Sales
You're accountable for the number. Attribution shows you which reps are actually building pipeline from LinkedIn — and which ones are just active. Coach with data, not hunches.
Sales Operations
You build the systems that measure performance. Add social selling attribution to your stack — integrate with existing CRM, no new platform overhead, clean data into your existing reports.
Revenue Operations
You own the full funnel. Close the blind spot between marketing's social investment and sales' pipeline output. Finally connect LinkedIn engagement to closed revenue — and prove marketing's contribution.
Frequently Asked Questions
What data do you need from our team?
We need your rep roster and CRM access (Salesforce, HubSpot, or similar). No platform logins required. We capture public LinkedIn activity and engagement data — your reps don't change a single behavior.
How is this different from LinkedIn SSI?
SSI measures platform activity — posts, profile views, network growth. It's a platform engagement score, not a pipeline score. Our system goes further: we connect LinkedIn activity to CRM data, scoring engagement quality and tracking which social touchpoints actually influenced pipeline and revenue.
Can I see rep-level breakdowns, not just team averages?
Yes. Per-rep scorecards are the core deliverable. Every rep gets their own dashboard showing engagement volume, pipeline influence, and conversion metrics. Team-level views aggregate up — but it all starts at the rep level.
Does this integrate with Salesforce?
Yes. We integrate with Salesforce, HubSpot, and most major CRMs. Social touchpoint data flows into your existing opportunity records — no new system to learn, no dashboard migration required.
What's the timeline to get this running?
Setup takes 2-3 weeks: CRM integration, rep roster mapping, and initial data collection. You'll have your first rep scorecards within 30 days. No heavy IT lift — we handle the technical integration.
What will I have after the attribution audit?
A complete rep-level social selling scorecard for your team, a pipeline attribution map showing social-to-revenue connections, and an implementation plan for ongoing measurement. You'll walk in with questions and walk out with visibility.
Stop guessing which reps build pipeline. Start knowing.
Social selling attribution is the missing layer between your team's LinkedIn activity and your CRM pipeline. Get rep-level scorecards, leaderboards, and revenue attribution in 30 days.
Free attribution audit. No obligation. Clear rep-level pipeline visibility in 30 days.