GTM Audit for Startups
You're spending on marketing.
Can you prove any of it works?
Founders know their burn rate to the dollar but can't tell you which marketing channel produced their last 10 deals. We audit your entire go-to-market engine — channels, attribution, conversion paths, and pipeline health — and hand you a prioritized action plan to turn marketing spend into measurable revenue.
No obligation. 45-minute deep dive. Walk away with a prioritized list of what to fix first.
67%
Of B2B startups cannot attribute revenue to a specific marketing channel
40%
Of startup marketing spend is wasted on channels that don't convert — but goes unreported
3 weeks
Average time from audit to first measurable pipeline improvement — with the right focus
Your board asks about CAC. Your investors ask about pipeline. You should have answers.
You're running LinkedIn content, maybe some paid ads, a newsletter, outbound sequences. Different tools, different dashboards, different numbers. But when someone asks "what's our cost per qualified opportunity?" or "which channel closed the last 5 deals?" — you're stitching spreadsheets and guessing.
A proper GTM audit doesn't just find leaks. It builds the attribution, reporting, and channel strategy that turns marketing from a cost center into a predictable revenue engine — the kind investors want to see and boards believe in.
What We Audit
Four layers. One complete picture of your GTM engine.
01
Channel Attribution
We map every lead source, track conversion paths, and build attribution that connects each channel to pipeline and revenue — not just vanity metrics. LinkedIn, content, paid, outbound, referrals, events — we trace every dollar to its outcome.
02
Conversion Architecture
We pressure-test your entire funnel: landing pages, CTAs, lead magnets, demo requests, trial signups. We find the leaks — the pages that convert at 0.3% when they should convert at 3%, the forms that ask too many questions, the offers nobody wants.
03
Pipeline Health
We analyze your pipeline velocity, stage conversion rates, deal sources, and win/loss patterns. We identify where deals stall, which sources produce the highest-close-rate opportunities, and whether your pipeline math supports your revenue targets.
04
Action Plan
You don't just get findings — you get a prioritized, sequenced action plan. What to fix first (usually quick attribution wins), what to build next (conversion infrastructure), what to invest in (highest-ROI channels). Every recommendation tied to a revenue impact estimate.
What You Get
Every audit delivers an investor-grade GTM assessment:
- Full Channel Attribution Map — Every lead source tracked to pipeline and revenue, with cost-per-opportunity and cost-per-close by channel
- Conversion Funnel Audit — Leak detection across every stage: visitor → lead → opportunity → close. Benchmarked against B2B SaaS averages for your stage
- Pipeline Health Scorecard — Velocity metrics, stage conversion rates, source quality analysis, and revenue coverage assessment
- Competitor Channel Analysis — What channels your closest competitors are winning on, what they're ignoring, and where the whitespace is for you
- Prioritized Action Plan — Sequenced recommendations with revenue impact estimates, effort levels, and timeline. Week 1, month 1, quarter 1
- Board-Ready Executive Summary — A 2-page summary built for investor updates and board decks. Show exactly where you are and where you're going
Before Audit vs. After Audit
The difference between guessing and knowing.
✗ Before Audit
- Can't tell which channel produced your last 5 deals
- Marketing spend decisions based on gut feel
- Funnel conversion is a black box
- Board asks about CAC — you change the subject
- Multiple tools, no single source of truth
- Not sure if pipeline can support next round targets
✓ After Audit
- Every deal traced to its source channel with revenue attribution
- Budget allocated to highest-ROI channels with confidence
- Conversion leaks identified and quantified by revenue impact
- CAC, LTV, and payback period ready for any investor conversation
- Unified dashboard with a single source of marketing truth
- Pipeline coverage model that supports your growth targets
Who This Is For
Built for B2B startups that are spending on marketing — and want to prove it's working.
💰
Fundraising Now or Soon
Investors are going to ask about CAC, payback, and channel efficiency. This audit gives you the numbers, the narrative, and the plan — before you walk into the room. Walk in with confidence instead of spreadsheets.
📉
Pipeline Stalled or Stagnating
You're spending the same or more on marketing, but pipeline isn't growing at the same rate. The audit identifies which channels are maxed out, which are leaking, and where the next growth lever actually lives.
🔍
Pre-Hire: About to Build Marketing
You're about to hire your first marketing lead or build the function. The audit gives you the blueprint — which channels to own, what stack to build, which metrics to track — so your first marketing hire walks into a strategy, not a blank page.
Frequently Asked Questions
What do you need from me to run the audit?
We need access to your CRM (read-only), analytics tools, and a 45-minute discovery call. That's it. No implementation, no integration buildout, no disruption to your team. We work with what you have.
What tools do you support?
HubSpot, Salesforce, Pipedrive, Attio — any CRM with pipeline reporting. Google Analytics, Mixpanel, Amplitude for product analytics. LinkedIn, Meta, Google for ad platforms. If you use it, we can audit it.
How long does the audit take?
5-7 business days from data access to final deliverable. The discovery call is 45 minutes. You'll have a complete, board-ready audit within two weeks — faster if your data is clean and accessible.
We're pre-revenue. Is this still useful?
Absolutely. Pre-revenue audits focus on GTM readiness: is your ICP defined clearly enough? Are your channels set up for attribution from day one? Is your content strategy targeting buyers or just building brand? Getting the plumbing right before revenue hits saves you months of rework later.
What's the difference between the free assessment and the full audit?
The free assessment is a 45-minute diagnostic call where we identify your top 3 GTM gaps and give you a prioritized fix list. The full audit is the deep-dive: complete channel attribution, conversion analysis, pipeline health scoring, competitor channel mapping, and a sequenced action plan with revenue impact estimates. Start with the assessment — if the gaps are clear, the full audit makes them fixable.
Can you help implement the recommendations?
Yes. After the audit, we offer fractional GTM leadership to implement the top-priority recommendations — attribution setup, conversion optimization, channel strategy, and pipeline process. Or we hand you the plan and you execute with your team. Either way works.
Stop guessing which marketing works. Know — and prove it.
Book a free 45-minute GTM assessment. Walk away with your top 3 gaps identified, prioritized, and a clear path to fixing them — investor-ready, no fluff.
No obligation. 45 minutes. Actionable output.