Answer engine optimization
Your buyers ask AI first. Your site is not in the answer.
ChatGPT, Perplexity and Google AI Overviews return two to four cited sources for most B2B buying questions. We score every page on your site against the seven things those engines need to cite you, then hand you the fix list in order.
What a score actually looks like
This is the page-by-page table you get, not a dashboard number. Seven criteria, a verdict for each, and the specific gap that caused it.
Why this keeps happening
Search rewarded pages. Answers reward structure.
A search engine reads your page and decides where to rank it. An answer engine reads your page and decides whether it can state a fact from it. Those are different requirements. Most B2B sites were built for the first and have never been checked against the second.
The engines cite two to four sources, not ten links.
When a buyer asks which vendor handles healthcare compliance or which platform fits a Series B team, the answer can only name a few places it trusts. Missing from that list is not a ranking problem. It is a visibility problem you cannot see in Analytics, because the visit never happens.
Good writing does not fix this.
The best positioning page on your site can be invisible if it states no simple facts, carries no schema, and answers no question directly. This is a formatting and structure problem, which is why it can be measured and fixed in a defined order.
AEO is not SEO with a new label
Three things land in your inbox
Page-by-page scorecard
Every page scored on the seven criteria, with the single gap that cost it the most points. Enough detail that a developer can act without a meeting.
AI query opportunity map
Fifteen to twenty natural-language questions your buyers are asking now, each scored against what your site can currently answer. This is where the demand you cannot see becomes a list.
Prioritised roadmap
What to fix first, what it unlocks, and what to ignore. Written as a sequence, not a score dump, so the first two weeks of work change something measurable.
Done by hand, page by page. Seven business days from agreement to delivery.
Flat fee. No retainer.
You own the work outright on delivery, including the copy and the schema.
Analysis
$3,000
Flat fee · 7-day delivery
- Every page scored on 7 criteria
- Top 5 to 7 high-leverage gaps
- 15 to 20 AI query opportunity map
- Prioritised implementation roadmap
- Sample FAQ copy ready to deploy
- $3,000 credit toward implementation
Most chosen
Implementation
From $3,300
15-page baseline
- Everything in Analysis
- Schema deployment, $85 per page
- Meta description rewrites, $35 per page
- FAQ sections plus FAQPage schema, $120 per page
- New AEO content assets, $900 per page
- 4 to 6 week delivery
Portfolio
Custom
Multi-domain
- Everything in Implementation
- Multi-domain and portfolio coverage
- Ongoing monitoring and iteration
- Competitive AI query capture
- Custom volume and SLA
Where this has been run
Cybersecurity, SaaS platforms, professional services, healthcare technology and fintech, in categories where AI now sits between the buyer and the vendor.
We had strong content, we just had no idea AI tools could not see any of it. The audit found zero schema markup across every page. Within six weeks of implementing the roadmap we started appearing in Perplexity responses for our top three service queries.
CMO, B2B cybersecurity company
The query map alone was worth the fee. We had no idea buyers were asking ChatGPT questions we had no answer for. Our dev team executed the roadmap in two weeks.
VP Marketing, Series B SaaS platform
Every other vendor gave us a dashboard of scores. This was a prioritised list of exactly what to fix, with the FAQ copy already written. We shipped phase one in under two weeks.
Director of Demand Generation, professional services
Questions worth answering
How is this different from an SEO audit?
An SEO audit grades how well a crawler can rank you. This grades whether a model can extract a clean fact from your page and attribute it. Schema, heading structure, direct answers and FAQ markup decide that. Keyword density and backlinks do not.
Do I need to give you site access?
No. Everything is read from your public pages. If your site is behind a login, we work from a list of URLs you provide. The intake form takes fifteen minutes of your time and that is the whole commitment until delivery.
Is this done by hand or by a tool?
By hand. Tools cannot judge whether an answer is declarative or whether a page answers the question the buyer actually typed. Every page is read and scored individually against your buyer's questions.
What happens after I get the report?
You can hand the roadmap to your own developers, or we implement it. The $3,000 is credited toward implementation if you choose that route, so the analysis is effectively free if you continue.
How long until citations appear?
Schema and structure changes are usually picked up in four to eight weeks. Some pages are already quote-able once they are reformatted. I will tell you which of your pages are in reach this quarter and which are not.
Do you work with agencies?
Yes, as a specialist sub-contract. The report is written to be handed to a delivery team without translation.
Find out what AI says about you
Send the domain. If the analysis is not right for you, I will say so before you pay anything.
Replies come from me, not a sequence.
