Purpose
Build repeatable campaigns that compound over time and prove ROI quickly.
Outcome
Consistent pipeline growth, content reuse, and measurable lift in 90 days.
Format
Four campaign stages that align with buyer psychology: Awareness, Consideration, Decision, Adoption.
Timeframe
Deploy in 30 days, validate traction in 60, scale in 90.
The Four Stages of the Framework
Make the Problem Clear
Message: You don’t need random leads — you need a system.
- Goal: Expose the pain of inconsistent pipeline.
- Assets: Blog on why pipeline breaks, LinkedIn carousel (“chaos → consistency”), short video on scaling with small teams, and a nurture sequence: Systemized Demand.
Show How It Works
Message: Most campaigns die after launch. Ours compound.
- Goal: Demonstrate that repeatable systems outperform one-offs.
- Assets: Live or recorded session on automating demand gen, a case story showing 3× inbound from repurposing, a checklist of five automations that save headcount, and a nurture flow moving webinar replay → checklist → CTA.
Make It Safe to Say Yes
Message: We don’t guess — we install a marketing operating system.
- Goal: Build confidence and proof before commitment.
- Assets: Service page for the Demand Gen System for Startups, ROI and pipeline projections, testimonial clips or quote cards, and a primary CTA: Get a 30-Day Demand Plan.
Prove It in 30 Days
Message: 30 days to proof. 90 days to growth.
- Goal: Deliver early results the exec team can see.
- Assets: 30/60/90-day rollout emails, a shared KPI dashboard, weekly recap Looms, and an expansion CTA: Add content automation / social.
How We Run the Framework
We post 3–4 times per week, matching each stage’s message. Awareness drives traffic, Consideration shows value, Decision builds proof, and Adoption celebrates wins.
Email & Nurture
Each contact enters a sequence: education → proof → plan. Every email maps back to the campaign stage they’re in, guiding them toward booking a session.
Retargeting
Retarget visitors with case studies, webinar replays, and testimonial clips. Each ad reinforces where they left off in the funnel, compounding exposure.
Automation Stack
Built with HubSpot or Brevo for email + Make or Zapier for orchestration. Data and triggers ensure every touchpoint connects cleanly from awareness to adoption.
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