Competitor Signals for B2B Sales Teams
See which buyers are warming up to your competitors, then reach out while intent is high— not months later when the deal is already gone.
What Competitor Signals gives your team
A simple way to turn competitor activity into weekly, high-intent pipeline—without adding more tools, dashboards, or guesswork.
Company-level intent tracking
We monitor LinkedIn relationship changes between chosen competitors and your ICP. No scraping, no guesswork—just real behavior.
- 20+ competitor profiles per company
- New buyer ↔ competitor connections
- Weekly signal refresh
Outbound built on timing
Signals flow into outbound sequences so reps engage buyers while they are actively comparing options.
- Prsto LeadGen sequences
- Social + email touchpoints
- Hand-off to AE for meetings
Playbooks and reviews
You get clear rules on who to contact, how often, and what to say—with regular reviews on what’s converting.
- ICP + competitor mapping
- Messaging and talk tracks
- Quarterly pipeline review
Why competitor intent matters more than static ICP lists
Your team already knows who you want to sell to. The missing piece is knowing who is in-market right now—and when they are leaning toward your competitors.
Static lists, cold timing
Traditional ICP lists tell you “who,” not “when.” Reps burn time on accounts that look good on paper but aren’t exploring options yet.
Missed buying windows
Buyers warm up to vendors on LinkedIn long before RFPs or demo requests happen. If you aren’t visible then, you lose deals you never saw.
Signals from real behavior
By watching how buyers build new relationships with competitor reps, you see where attention is shifting—and can insert your team into the right conversations.
How Competitor Signals works
A four-step system that turns competitor LinkedIn activity into sales-ready outreach using the SEC method: Signal → Engage → Convert.
Map ICP and competitors
- Define your ICP roles and regions
- Select competitors with ≥20 active profiles
- Audit LinkedIn usage and activity
Signal: Track new ties
- Monitor buyer → competitor connections
- Qualify against your ICP filters
- Score intent based on recency and role
Engage: Trigger outbound
- Send signals into Prsto LeadGen
- Launch social + email touch patterns
- Alert owners inside CRM / Slack
Convert: Book meetings
- Route hot buyers to AEs instantly
- Track meetings and outcomes
- Refine timing and messaging monthly
What you receive
Everything you need to move from “spray-and-pray outbound” to a focused, intent-based motion built around your real competitors.
Signal intelligence
- Weekly competitor intent report
- Account + contact lists by tier
- Context on who they connected with
Outbound system
- SEC method playbook (Signal–Engage–Convert)
- Messaging templates for SDRs and AEs
- Social + email outreach flows
Revenue alignment
- Rules of engagement by segment
- Reporting views for marketing + sales
- Quarterly review of wins and gaps
Is Competitor Signals right for you?
This service is built for B2B companies with a clear ICP, active competitors on LinkedIn, and a sales team that can follow up quickly when intent appears.
- Inside sales / SDR team already in place
- Deal sizes where one win more than pays for the program
- Sales Navigator or strong LinkedIn usage across the team
- Desire to move from activity metrics to intent-driven outreach
Simple, outcome-focused pricing
Pricing reflects the number of competitors tracked, ICP segments, and outbound volume. Most clients fall into a monthly retainer that includes signal monitoring, setup, and ongoing optimization.
One closed deal should cover several months of Competitor Signals.
Frequently asked questions
What exactly counts as a “signal”?
A signal is created when an ICP-fit buyer forms a new LinkedIn relationship with a key person at one of your tracked competitor companies. It’s a clean, simple indicator that they are exploring options.
How often are signals updated?
Signals are updated weekly so your team can act while interest is still fresh. You’ll receive a regular report plus views that plug into your existing tools.
Do you run outreach or just provide data?
Both options are available. At minimum, you get signal data, playbooks, and sequences. If needed, I can help your team run and refine the outbound motion.
Want to see how this fits with the rest of my offers? Browse more services and content .
Ready to turn competitor activity into pipeline?
Share your ICP, your top 3–5 competitors, and your current outbound motion. I’ll show you how Competitor Signals can fit into what you have now and where it can create lift in the next 90 days.
