B2B Voice of Customer Campaigns

Customer Review & Social Proof Campaigns for B2B Teams | Content from Real Feedback

Customer Review & Social Proof Campaigns for B2B Teams

We turn real customer reviews and conversations into reusable proof across social, email, sales, and content. Reviews don’t sit idle — they become visual assets, pull quotes, and credibility signals your team can use everywhere.

Deliverables

From reviews to usable proof

  • Review aggregation (G2, Capterra, TrustRadius)
  • Optional customer interviews
  • Quote and theme extraction
  • Visual + written content assets

Why This Matters

Problem

Proof exists, unused

Most companies have strong reviews scattered across platforms but no system to turn them into consistent, on-brand content.

Insight

Buyers trust buyers

Peer validation beats brand claims. Pulling exact language from customers increases trust across ads, email, and sales.

Outcome

Always-on social proof

You get a repeatable set of proof assets that support demand gen, sales conversations, and thought leadership.

Our Process

We collect feedback once, then systemize it so your team can reuse proof everywhere.

1. Source Reviews

Pull verified reviews from platforms like G2, Capterra, TrustRadius, and public forums.

2. Talk to Customers

Optional interviews to capture deeper stories, objections overcome, and outcomes achieved.

3. Extract Proof

Identify patterns, pull quotes, benefits, and validation statements buyers actually care about.

4. Create Assets

Design social images, email snippets, article quotes, and sales-ready proof blocks.

What You Receive

Quote Library

  • Categorized customer quotes
  • Themes mapped to use cases
  • Sales + marketing ready

Visual Social Proof

  • Branded social images
  • Carousel-ready formats
  • Ad-safe proof visuals

Content Inserts

  • Email pull quotes
  • Blog and article inserts
  • Landing page proof blocks

Frequently Asked Questions

Where do the reviews come from?

We source from platforms like G2, Capterra, TrustRadius, and other public review sites.

Can you talk to our customers directly?

Yes. Interviews are optional and used to add depth beyond written reviews.

How is this different from testimonials?

This creates a reusable proof system — not a single quote — designed for ongoing content and campaigns.

© Koka Sexton — All rights reserved.

Stop guessing what your buyers care about. Let’s build a report that proves it and fills your funnel at the same time.