Voice of Customer Report Campaigns for B2B Marketing Teams
Transform real customer feedback into a branded research report that fuels content, demand generation, and sales alignment. We collect, analyze, and package insights into a lead-generating asset built for credibility and conversion.
From data to demand
- Customer interviews
- Review site analysis
- AI insight synthesis
- Branded lead-gen report
Why This Matters
Assumed messaging
Most campaigns rely on internal opinions instead of verified customer language—resulting in low resonance and wasted ad spend.
Voice-backed strategy
Hearing customers directly reveals pains, triggers, and motivations that shape higher-performing copy and creative.
Authority + pipeline
Your findings become a gated report that drives credibility, press coverage, and a steady flow of qualified leads.
Our Process
We manage every stage—from data capture to campaign launch—using a mix of automation and human analysis.
1. Discovery
Define the topic, target audience, and goals through a structured kickoff session.
2. Data Collection
Conduct interviews, scrape reviews, and analyze social comments using AI workflows.
3. Insight Mapping
Identify recurring themes, buyer pains, and sentiment to guide messaging and visuals.
4. Publication & Campaign
Design a polished PDF or interactive microsite, launch nurture emails, and track engagement.
What You Receive
Insight Package
- Interview summaries
- Theme matrix + quote library
- Persona updates
Branded Report
- Visual design (PDF or web)
- Charts + narrative insights
- Lead-capture landing page
Launch Assets
- Email + LinkedIn copy
- Organic + paid post set
- Analytics tracking setup
Frequently Asked Questions
How long does a campaign take?
Most projects run 4–6 weeks from kickoff to report launch.
Can we include our own customers?
Yes. We’ll interview your customers, partners, or prospects and blend that with third-party data.
What makes this different from market research?
Traditional research ends in slides; this ends in a public report that builds brand authority and captures leads.
