AI in B2B Marketing: 2025 Analyst Report for CMOs
Executive Summary Artificial intelligence has reached a tipping point in B2B marketing. In 2025, 56%…
How Marketing Must Adapt in 2026: AI, Agility & Customer-Centric Strategies
Marketing in 2025 is being reshaped by rapid advances in AI, shifting buyer expectations, and…
Adaptive GTM: Why B2B Marketing Needs to Shift From Campaigns to Systems
TLDR: Most B2B marketing campaigns fizzle after a few months, even though buying cycles stretch…
AI in Action: How B2B Marketers Can Harness ChatGPT and Generative AI for Real ROI
TLDR: A new NBER study on How People Use ChatGPT reveals that the majority of…