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The Social Selling Shift: Why 2026 Changes Everything
TL;DR I coined the term "social selling" in 2014 when I was at LinkedIn. The framework I built back then…
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Social Selling Isnt Dead. Cold Outreach Is.
TL;DR Every quarter someone posts "social selling is dead" and it goes viral on LinkedIn. They're wrong, but not for…
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The Founder’s AI Content System — Scale Your Brand Without Sounding Like a Robot
TL;DR: Most founders make the same mistake with AI content: they let it replace their voice instead of amplify it.…
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How AI Is Rewriting the B2B Buying Cycle
TL;DR: AI is collapsing the B2B buying cycle from the traditional 10-12 touchpoints to as few as 3-4. Buyers research…
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Why Your Marketing Automation Stack Is Costing You Pipeline
TL;DR: Marketing teams with more than 12 tools see 18 percent lower pipeline conversion than teams with 6-8. Stack complexity…
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Why I Started Social Selling (And Why You Should Too)
TL;DR: I started social selling in 2014 because I realized that buyers were tuning out traditional outreach. Twelve years later,…
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The 3-Touchpoint Rule: A Signal-First Engagement System
TL;DR: The 3-touchpoint rule is the core engagement principle of signal-based selling: provide three genuine value interactions before any direct…
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Employee Advocacy Is Social Selling’s Next Frontier
TL;DR: Employee advocacy is the natural next step for social selling maturity. When individual sellers have their own signal-based systems,…
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The Power of Social Selling: A Framework That Still Works
TL;DR: The power of social selling isn’t in the activity — it’s in the framework. The Social Selling OS provides…
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How to Scale Social Selling Across Your B2B Team
TL;DR: Scaling social selling across a team is a systems challenge, not a training challenge. The Social Selling OS provides…
