Koka Sexton dot Com

Turning static CRM lists into active pipelines with AI-driven segmentation and tailored messaging Every B2B marketer knows the pain of a database that’s technically “big” but practically inactive. Prospects who downloaded an ebook three years ago, webinar attendees long…

If you’re trying to choose between ChatGPT and Google Gemini, you’re not alone. Both tools promise to streamline your work, write your emails, analyze data, and summarize the web. But they’re built on very different foundations, and those differences…

Is manual paid media holding back your pipeline? Budgets aren’t shrinking—patience is. Leadership wants qualified pipeline, not screenshots. If your plan still leans on static segments, monthly creative refreshes, and end-of-month budget fixes, you’re burning money. The fix starts…

The Top 5 AI Tools of the Week — Making Marketing Smarter in 2025 The AI ecosystem moves fast, but a few tools are standing out right now for marketers and GTM teams looking to move from “doing more…

Projects are where ChatGPT becomes more than a chat. They’re containers — for files, context, and memory — built to run ongoing work. Whether you’re building campaigns, writing, or managing clients, here’s how to use them right. 1. Treat…

A landing page is where interest turns into intent. In B2B, it’s often the difference between a bounce and a booked demo. Whether the goal is capturing leads, scheduling consultations, or driving downloads, a well-built landing page sits at…