How Demand Gen Leaders Can Use ChatGPT Projects to Drive Pipeline, Optimize Spend, and Scale Campaign Performance
TL;DR Demand Generation leaders can now use ChatGPT Projects to unify campaign planning, analytics, and budget optimization into a single AI workspace. By integrating data from GA4, CRM exports, and keyword performance files, ChatGPT becomes your team’s insight engine—summarizing…
How Marketing Leaders Can Use ChatGPT Projects for Analytics, Insights, and Smarter Budgeting
TL;DR ChatGPT Projects let marketing teams centralize analytics, content strategy, and campaign intelligence into a single workspace. When paired with tools like Google Analytics 4 (GA4), keyword datasets, and budget reports, Projects transform ChatGPT into a full-funnel marketing analyst—capable…
My take on the State of GTM AI 2025
The New Creative Stack: How Image AI Is Rewriting the Rules for Content Marketers
Content creation has entered a new era. Visuals once crafted in Photoshop are now generated in seconds with text prompts. For content marketers and social media managers, AI image tools are redefining what “creative workflow” even means. AI adoption…
Adaptive Content: How AI Is Rebuilding B2B Marketing for the Next Decade
TL;DR:Artificial intelligence is reshaping how B2B brands create, personalize, and distribute content. From adaptive marketing strategies to AI-powered optimization tools like Jasper AI, Surfer SEO, Writer.com, and Mutiny, companies are scaling creativity, improving buyer alignment, and accelerating ROI across…
Why I’m Constantly Testing AI Tools — and Why Marketers Should Too
Marketing in 2025 isn’t about keeping up — it’s about staying ahead.AI has moved from buzzword to backbone, shaping how marketers create, automate, and measure.But staying ahead means testing relentlessly — finding what actually works, and cutting through what…
