AI in B2B Marketing: 2025 Analyst Report for CMOs
Executive Summary Artificial intelligence has reached a tipping point in B2B marketing. In 2025, 56% of B2B marketers list AI as a top investment priority, and 21% call it critical to their organization’s future. Digital buying behaviors have accelerated…
How Marketing Must Adapt in 2026: AI, Agility & Customer-Centric Strategies
Marketing in 2025 is being reshaped by rapid advances in AI, shifting buyer expectations, and the collapse of traditional tactics. To remain competitive, marketers must rethink strategies, embrace adaptability, and build systems that are as dynamic as their audiences….
Adaptive GTM: Why B2B Marketing Needs to Shift From Campaigns to Systems
TLDR: Most B2B marketing campaigns fizzle after a few months, even though buying cycles stretch over quarters—or years. Research from Ogilvy’s Adaptive GTM framework shows that short-term tactics are at odds with long-term buyer realities. CMOs need to stop…
