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AI in B2B Marketing: 2025 Analyst Report for CMOs
Executive Summary Artificial intelligence has reached a tipping point in B2B marketing. In 2025, 56% of B2B marketers list AI…
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How Marketing Must Adapt in 2026: AI, Agility & Customer-Centric Strategies
Marketing in 2025 is being reshaped by rapid advances in AI, shifting buyer expectations, and the collapse of traditional tactics.…
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Adaptive GTM: Why B2B Marketing Needs to Shift From Campaigns to Systems
TLDR: Most B2B marketing campaigns fizzle after a few months, even though buying cycles stretch over quarters—or years. Research from…
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AI in Action: How B2B Marketers Can Harness ChatGPT and Generative AI for Real ROI
TLDR: A new NBER study on How People Use ChatGPT reveals that the majority of users lean on AI for…
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