Email sequences that nurture
leads , not annoy them.
Most B2B email automation is “set and forget” that burns your domain reputation. We build strategic, behavior-triggered sequences that adapt to buyer signals and move contacts from awareness to closed pipeline , with deliverability, personalization, and CRM alignment baked in.
- ✓ Drip campaigns, nurture flows & lead scoring sequences
- ✓ Behavior-triggered automation across CRM + email platforms
- ✓ Live in 2–4 weeks with performance dashboards
Free strategy session · No credit card · No commitment
The Problem
Automation that feels automated
Generic drip sequences with “Hi {First_Name}” and no context burn your sender reputation and your list. Without behavior triggers and dynamic content, automation delivers volume , not pipeline.
Marketing and sales run separate systems
Marketing sends nurture emails. Sales runs outreach sequences. The two never share data , so a lead who just took a demo still gets top-of-funnel content.
No measurement beyond opens and clicks
Most teams can’t answer: which emails drive pipeline? Which sequences convert? Without attribution and lifecycle reporting, you’re optimizing for vanity metrics while revenue stalls.
Audit → Design → Build → Optimize
One repeatable email engine that aligns marketing automation with your CRM, your sales motion, and your revenue targets.
Audit
Assess your current stack, email health, existing sequences, and data flows across CRM and marketing platforms. Identify gaps and quick wins.
Design
Map buyer journeys, sequence architecture, trigger logic, lead scoring rules, and dynamic content strategy , all aligned to ICP and pipeline stages.
Build
Deploy sequences, automations, integrations, and dashboards across your platforms. QA every trigger, template, and handoff point.
Optimize
Monitor performance weekly. A/B test subject lines, CTAs, and timing. Refine segmentation and scoring based on pipeline contribution , not opens.
From email nurture to booked meetings
How We Work
Stack audit and email health assessment
We evaluate your current setup: deliverability scores, domain reputation, existing sequences, segmentation logic, CRM sync status, and reporting gaps. The audit identifies what’s working, what’s hurting your sender score, and where quick wins exist.
- Full platform and integration audit
- Domain and sender reputation analysis
- Existing sequence performance review
- Quick-win opportunities identified in week one
Journey mapping and sequence architecture
We map every buyer stage to email triggers: new lead → welcome sequence, content download → nurture track, demo request → handoff automation. Each sequence has defined entry/exit rules, timing, and conversion goals.
- Buyer journey mapping with stage-specific triggers
- Sequence architecture: drip, nurture, re-engagement, win-back
- Lead scoring model aligned to ICP signals and behaviors
- Dynamic content and personalization strategy
CRM integration and data flow design
We connect your email platform to your CRM so sales sees every open, click, and reply , and marketing automation responds to CRM stage changes. No more demo-booked leads receiving top-of-funnel emails.
- Bi-directional CRM sync: HubSpot, Salesforce, or custom
- Lifecycle stage triggers and suppression rules
- Lead-to-contact routing and rep assignment
- Activity logging for full visibility in CRM
Build, test, and launch automations
We build every sequence, trigger, template, and integration in your platform. Every automation is QA’d for deliverability and trigger accuracy before launch. Your team gets full documentation and training.
- Sequence build with dynamic content and A/B variants
- Trigger testing and QA across all entry/exit paths
- Deliverability warmup and monitoring setup
- Team training and SOP documentation
What You Receive
Automation Playbook
- Complete workflow architecture diagrams
- Trigger logic and segmentation documentation
- Lead scoring model and rule definitions
- Data mapping guide for CRM integration
Live Campaign Setup
- Drip, nurture, and re-engagement sequences
- Dynamic content and personalization tokens
- Behavior-triggered automations
- A/B testing variants deployed
Performance Dashboard
- Open, click, and reply rate tracking
- Lead-to-MQL and stage progression visibility
- Pipeline attribution by sequence
- Deliverability health monitoring
Teams automating smarter
“We had HubSpot but were barely using it. Koka’s team rebuilt our entire automation architecture , welcome sequences, nurture tracks, lead scoring, CRM sync. Within 3 weeks our open rates went from 18% to 41% and our SDRs finally had leads they wanted to call.”
📈 18% → 41% open rate in 3 weeks
, Director of Marketing, B2B SaaS
“The CRM integration was the game changer. Before, marketing sent emails and sales had no visibility. Now every click and reply syncs to Salesforce , our reps see intent before they pick up the phone. Pipeline attribution actually works now.”
🎯 Full CRM sync, pipeline attribution live
, RevOps Lead, Enterprise Software
“The behavior-triggered sequences are brilliant. When someone downloads a case study, they get a case-specific nurture. When they visit pricing, they get a different track. It feels personalized but runs on autopilot. Best investment we made this year.”
⚡ Behavior-triggered automation, 9.2% reply rate
, Head of Demand Gen, Cybersecurity
Works with the tools your team already uses
🟣 Marketo🟡 Brevo🔴 Outreach
🟢 Salesloft⚡ Instantly🟣 Clay
🔮 Apollo📊 ZoomInfo🔄 Zapier
Common questions
What platforms do you build automations in? ▼
We work in your platform , HubSpot, ActiveCampaign, Marketo, Brevo, Salesforce Marketing Cloud, or custom stacks. We don’t force you onto a new tool. If you’re between platforms, we can recommend based on your ICP, volume, and integration needs.
How do you ensure deliverability doesn’t suffer?
We audit your sender reputation and domain health before launching anything. All sequences include warmup logic, suppression rules, and bounce handling. We monitor deliverability weekly and adjust based on inbox placement data.
How long until sequences are live?
Audit and strategy take 1 week. Full build and launch typically takes 2–4 weeks. We can deploy high-impact quick wins , like a welcome sequence or re-engagement flow , in the first 7–10 days.
Do you provide ongoing management and optimization?
Yes. Most clients continue with monthly optimization: A/B testing, segmentation refinement, deliverability monitoring, and new sequence builds as your product and ICP evolve. We also provide training so your team can self-manage if preferred.
Can you work with our existing templates and brand guidelines?
Absolutely. We build everything inside your brand, your templates, and your tools. All sequences, copy, and reporting live in your systems , not ours. You own everything we build, and we document it all so your team can modify independently.
Stop burning your list with generic blasts.
Build automation that actually converts.
Share your current stack, ICP, and biggest email challenge. We’ll design an automation architecture that nurtures leads through every stage , and your reps will actually want the results.
Free strategy session · No credit card · No commitment