The GTM Field Manual
24 chapters · 5 parts
A written operating system

The GTM Field Manual

Military doctrine, translated for go-to-market. How the Army thinks under fire, turned into how you run GTM. One framework at a time.

By Koka Sexton · Public frameworks · The operating rules behind them stay private

What this is

Most go-to-market advice is a list of tactics. This is a system: 24 chapters, each one a military principle translated into a business move, written the way doctrine is written. Short. Plain. Built to be used under pressure.

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The doctrine
The military idea, told plainly. How scouts work, how commanders decide, how armies sustain. No manuals, no jargon, just the principle.
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The translation
Each principle mapped to a business move: outbound, content, positioning, negotiation. Doctrine becomes a procedure you can run this week.
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The operating rule
Every chapter ends in one line you can actually use. Not a framework to memorize, a rule to follow. That is the whole point.

How to read it

The manual runs on one loop: recon, estimate, commit, sustain, then back to recon. The chapters are ordered. Read them that way.

1
Start with Part I
The Operating System: how to see, decide, commit, and compound. Everything else hangs off these five chapters.
2
Run a chapter a week
Read the framework, then apply it to one live campaign or decision. Doctrine read without application is trivia.
3
Feed results back
Each chapter carries a currency check. What works stays. What does not gets rewritten. The manual improves by being used.
The doctrine map

24 chapters in 5 parts. One publishes at a time, and Chapters 1-5 are live.

Part I · The Operating System
Chapter 1 · Reconnaissance Pull READ NOW
Chapter 2 · The Estimate READ NOW
Chapter 3 · The Decisive Point READ NOW
Chapter 4 · Command & Control READ NOW
Chapter 5 · Sustain READ NOW
Part II · Tempo & Tactics
Chapters 6-8 · The OODA Loop, The Ambush, Precombat ChecksCOMING SOON
Part III · Read the Battlefield
Chapters 9-14 · Terrain, Center of Gravity, Warfare, Positioning, Counter-Recon, InflectionCOMING SOON
Part IV · Multiply & Adapt
Chapters 15-19 · Force Multipliers, Branches, Main Effort, After Action Review, RehearsalsCOMING SOON
Part V · The Operator
Chapters 20-23 · Simplicity, The Reverse, Negotiation, Defense in DepthCOMING SOON
Start Here

Chapter 1 · Reconnaissance Pull

The military principle that ends spray-and-pray go-to-market. See before you strike, and let the signal pull the spend.

Read Chapter 1

One chapter publishes at a time

The collection grows as each framework goes live. Read what is out, apply it, and come back for the next one.

Read Chapter 1 Apply this to your GTM
The frameworks are public. The operating system behind them is not.