LinkedIn Signal-to-Pipeline Services for B2B GTM Teams
Turn LinkedIn signals—followers, competitor activity, and engagement—into qualified pipeline with a modular system your marketing, sales, and RevOps teams can run together.
One LinkedIn-powered demand system, five plays
Each service is a modular “play” that can run on its own or as part of a full signal-to-pipeline engine.
- Competitor signal collection and intent views
- Social selling programs for reps and leaders
- Company follower export, enrichment, and routing
- Engagement funnels and follower conversion playbook
Collect → Enrich → Activate
All services follow the same engine:
- Collect: Followers, engagement, and competitor signals from LinkedIn.
- Enrich & segment: ICP filters, firmographic data, and verified emails.
- Activate: Campaigns and outreach that reference the exact signal shown.
Why This Matters
Your best buyers are already showing up around your brand and competitors. Most teams just never pull those signals into pipeline.
You’re sitting on unworked intent
Followers, likes, comments, and competitor activity are all signals of interest. Without a system, they stay trapped inside LinkedIn.
ICP-first, not list-first
When you filter by role, industry, size, and region, your team can prioritize the accounts and contacts that actually match your ICP.
Clear path from signal to meeting
Every play connects a LinkedIn action to a workflow: who to contact, how to reference the signal, and where to track it in your CRM.
Our Process
Simple, repeatable, and built so your team can keep running it after the initial build.
We apply the same framework across competitor signals, followers, and engagement so your GTM team has one system, not five disconnected projects.
Pull data from company pages, personal profiles, and competitor-related activity into a single, structured view.
Append titles, companies, firmographics, and verified business emails. Remove non-ICP noise and bucket the rest.
Map plays for competitor interest, followers, and engagement: triggers, cadences, messaging, and handoffs to sales.
Stand up initial campaigns in 2–4 weeks, connect them to your CRM, and iterate based on meetings, pipeline, and win data.
What You Receive
A LinkedIn-powered demand engine plus modular plays you can turn on as your team and targets evolve.
Signal intelligence
- Competitor-engaged account and contact reports
- Follower and engagement datasets tied to posts
- Prioritized ICP views for RevOps, SDRs, and AEs
Campaigns & plays
Funnels & playbook
- LinkedIn Engagement Funnels
- LinkedIn Follower Conversion Playbook
- Measurement model from signal to revenue
Frequently Asked Questions
A few quick answers about how the LinkedIn signal engine and its plays work in practice.
How do the different LinkedIn “plays” work together?
Each play runs on its own, but they share the same engine: collect signals, enrich and segment, then trigger campaigns and outreach that reference the signal. Most teams start with one or two modules and layer in the rest once the first workflows are live.
What do you need from our team to get started?
We’ll align on your ICP, core offers, and tech stack, then get access to your LinkedIn properties and CRM or marketing tools. From there we handle the heavy lifting on data pulls, enrichment, workflows, and recommended plays.
How long until we see meetings and pipeline from this?
Typically, we can stand up the first campaigns in 2–4 weeks. From there, we measure against meetings, pipeline, and revenue so you can see how each play is performing and where to double down.
Go from followers and likes to meetings and revenue
Design a single LinkedIn signal engine that turns competitor interest, followers, and engagement into qualified pipeline.
Whether you’re starting with one play or building the full system, the goal is the same: fewer cold lists, more outreach to people already in your orbit, and a clear line from LinkedIn activity to your forecast.
