Koka Sexton

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The conventional B2B prospecting playbook is broken. Cold emails get 1-3% reply rates. The unconventional seller does the opposite: generate signals through valuable content, track who engages, apply the 3-touchpoint rule, then reach out with context.

What Makes the Unconventional Seller Different

• They build authority before they need pipeline
• They track signals (profile views, repeat engagers, saves) not activity metrics
• They apply the 3-touchpoint rule before any direct ask
• They reach out only when signals indicate readiness

The unconventional seller uses the Social Selling OS consistently. The result is pipeline that feels effortless because the system is doing the heavy lifting.

The conventional B2B prospecting playbook is broken. Cold emails get 1-3% reply rates. The unconventional seller does the opposite: generate signals through valuable content, track who engages, apply the 3-touchpoint rule, then reach out with context.

What Makes the Unconventional Seller Different

• They build authority before they need pipeline
• They track signals (profile views, repeat engagers, saves) not activity metrics
• They apply the 3-touchpoint rule before any direct ask
• They reach out only when signals indicate readiness

The unconventional seller uses the Social Selling OS consistently. The result is pipeline that feels effortless because the system is doing the heavy lifting.

The conventional B2B prospecting playbook is broken. Cold emails get 1-3% reply rates. The unconventional seller does the opposite: generate signals through valuable content, track who engages, apply the 3-touchpoint rule, then reach out with context.

What Makes the Unconventional Seller Different

• They build authority before they need pipeline
• They track signals (profile views, repeat engagers, saves) not activity metrics
• They apply the 3-touchpoint rule before any direct ask
• They reach out only when signals indicate readiness

The unconventional seller uses the Social Selling OS consistently. The result is pipeline that feels effortless because the system is doing the heavy lifting.

What Makes the Unconventional Seller Different

• They build authority before they need pipeline
• They track signals (profile views, repeat engagers, saves) not activity metrics
• They apply the 3-touchpoint rule before any direct ask
• They reach out only when signals indicate readiness

The unconventional seller uses the Social Selling OS consistently. The result is pipeline that feels effortless because the system is doing the heavy lifting.

The conventional B2B prospecting playbook is broken. Cold emails get 1-3% reply rates. The unconventional seller does the opposite: generate signals through valuable content, track who engages, apply the 3-touchpoint rule, then reach out with context.

What Makes the Unconventional Seller Different

• They build authority before they need pipeline
• They track signals (profile views, repeat engagers, saves) not activity metrics
• They apply the 3-touchpoint rule before any direct ask
• They reach out only when signals indicate readiness

The unconventional seller uses the Social Selling OS consistently. The result is pipeline that feels effortless because the system is doing the heavy lifting.

The conventional B2B prospecting playbook is broken. Cold emails get 1-3% reply rates. The unconventional seller does the opposite: generate signals through valuable content, track who engages, apply the 3-touchpoint rule, then reach out with context.

What Makes the Unconventional Seller Different

• They build authority before they need pipeline
• They track signals (profile views, repeat engagers, saves) not activity metrics
• They apply the 3-touchpoint rule before any direct ask
• They reach out only when signals indicate readiness

The unconventional seller uses the Social Selling OS consistently. The result is pipeline that feels effortless because the system is doing the heavy lifting.