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The Signal Briefing: Signal-First GTM, AI-Native Stacks, and the 15-Minute Signal Audit
Three tectonic shifts collided this week in B2B marketing. First: the data is finally in on signal-first GTM, and it’s…
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Your B2B Buyer Doesn’t Want to Talk to You (That’s a Good Thing)
TL;DR 75% of B2B buyers prefer rep-free purchasing. If your GTM assumes a demo is the gateway to revenue, you’re…
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AI Search Optimization for B2B: Get Cited by ChatGPT & Perplexity
AI Search Optimization for B2B: Get Cited by ChatGPT & Perplexity TL;DR AI search engines (ChatGPT, Perplexity, Gemini) cite content…
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Revenue Architecture: The Case for Marketing-Led Growth in a Product-Led World
Product-led growth had its decade. It was the right strategy for the right moment—low-friction signups, self-serve onboarding, viral adoption loops.…
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Signal-First GTM: Why Your Lead Scoring Model Is Costing You Pipeline
Your lead scoring model is lying to you. Not because it’s poorly built. Because it was designed for a world…
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The AI-Native Marketing Stack: Building a Revenue Engine Without a 20-Person Team
Here’s what nobody tells you about the 20-person marketing team: most of it isn’t strategy. It’s assembly-line work. Content production.…
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The Signal Briefing: LinkedIn Buyer Signals, AI Adoption, and the 3-Touchpoint Rule
A weekly briefing covering the best of Koka Sexton’s content ecosystem. This week: the LinkedIn engagement behaviors that actually predict…
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From Visibility to Pipeline: The Founder-Led Growth Content Calendar
TL;DR Most founder content fails because it’s random, not systematic. A 90-day calendar turns content from a guessing game into…
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Why Commenting on Peer Posts Is Your Highest-ROI LinkedIn Tactic
TL;DR Commenting on peer posts generates 3–5x more profile views per minute invested than publishing your own content. The math…
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How to Build a Founder-Led Growth Engine: The 3-Pillar Framework
TL;DR “Most ‘founder-led growth’ advice reduces to: post three times a week, comment on some posts, and hope for the…
