The 60-Day Social Selling Reset: From Zero to Signal-Based Pipeline

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Starting from zero? Here is the 60-day plan: Days 1-15: define lane, optimize profile, set up tracking. Days 16-30: post 3-5x/week using four pillars, engage with 5 prospects daily. Days 31-45: begin signal-based outreach to engagers. Days 46-60: 8-12 conversations per week, advancing to calls and demos.

The Commitment

2-3 hours per week for 60 days. 15-20 hours total to build a pipeline system that generates ongoing results.

The 60-day reset is a systematic application of the Social Selling OS. Follow the plan, invest the time, and by day 60 you will have a functioning signal-based pipeline.

TL;DR: Reset your social selling in 60 days using the Social Selling OS. From zero LinkedIn presence to functioning pipeline.

Starting from zero? Here is the 60-day plan: Days 1-15: define lane, optimize profile, set up tracking. Days 16-30: post 3-5x/week using four pillars, engage with 5 prospects daily. Days 31-45: begin signal-based outreach to engagers. Days 46-60: 8-12 conversations per week, advancing to calls and demos.

The Commitment

2-3 hours per week for 60 days. 15-20 hours total to build a pipeline system that generates ongoing results.



The 60-day reset is a systematic application of the Social Selling OS. Follow the plan, invest the time, and by day 60 you will have a functioning signal-based pipeline.

About Koka Sexton

Koka Sexton is a marketing leader, strategist, and creator known for pioneering social selling and modern demand generation. With a background spanning startups and global brands like LinkedIn and Slack, he specializes in turning marketing programs into measurable growth engines. A U.S. Army veteran and lifelong builder, Koka combines structure, creativity, and AI innovation to help companies drive scalable revenue impact.

Ways I Can Help

I work with founders, marketing leaders, and growth teams to build smarter, faster go-to-market systems that drive measurable results.

Core Services

  • Go-to-Market & Demand Generation: Develop data-driven strategies that expand pipeline and accelerate revenue.
  • Custom GPTs for marketing: Leverage custom AI agents for marketing tasks to improve campaigns and launch projects faster.
  • Marketing Operations & Automation: Implement AI-enhanced workflows, CRM systems, and marketing tech stacks to optimize performance.
  • Social & Community Strategy: Leverage social selling, influencer engagement, and community platforms to strengthen customer relationships.

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