A weekly briefing covering the best of Koka Sexton’s content ecosystem. This week: the LinkedIn engagement behaviors that actually predict buying intent, why most AI adoption doesn’t translate to ROI, and the 3-touchpoint rule that’s been closing deals for a decade.
From KSB — kokasexton.com
- 5 LinkedIn Engagement Signals That Predict a Warm Buyer — A like is noise. A thoughtful comment on a competitor’s post is a signal. Not all engagement is created equal — and treating it all the same is costing you pipeline.
- Social Selling 2026: Why Tech Finally Caught Up — The methodology was always tool-agnostic. Now AI, signal intelligence, and automation add velocity without breaking what works.
- Why Commenting on Peer Posts Is Your Highest-ROI LinkedIn Tactic — 3–5x more profile views per minute invested than publishing your own content. The math is simple.
From Chief Content Marketer
- The AI Adoption Gap: Why 76% of Marketers Use AI But Only 12% See Real ROI — Adoption without attribution is just expensive enthusiasm. What the 12% are doing differently.
- The B2B Content Measurement Framework That Connects to Revenue — Stop measuring content with marketing metrics. Framework that ties content to pipeline and closed revenue.
From VCO — The Playbook
- The 3-Touchpoint Rule: Earn the Ask Before You Make It — Three meaningful interactions before asking for anything: 1) Engage with their updates. 2) Share a resource. 3) Champion their team. This rule has closed more deals than any cold outreach script.
Tools & Resources
- SignalScout — LinkedIn signal intelligence. See who’s engaging, who’s buying.
- AI Directory — Curated AI tools for B2B marketers, filtered by use case.
- BizFlix — Product Marketing 101 masterclass. 285+ video courses.
- Signal Academy — 113 free marketing courses across 12 categories.
- Free: B2B Social AI Post Generator — Topic in, LinkedIn post out. No login.
That’s the briefing. Articles, playbooks, tools, courses — one post, everything recent across the ecosystem.
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