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I Run 5 Content Properties Without a Content Team. Here Is the Automated Engine.
TL;DR: I run five content properties publishing 30+ pieces of content per week across kokasexton.com, chiefcontentmarketer.com, visibilitycreatesopportunity.com, signalscout.kokasexton.com, and bizflix.kokasexton.com.…
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The Profile View Flywheel: How One LinkedIn Feature Turns Cold Outreach Into Warm Inbound
TL;DR: LinkedIn profile views are the only cold touch that costs nothing, gets flagged as spam, or requires a connection.…
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The MQL Is Dead: How Buying Group Scoring Replaced Lead Generation (And How to Rebuild Yours)
The MQL is dead. Learn how buying group scoring — built on intent signals, stakeholder coverage, and engagement density –…
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8 Ways to Use LinkedIn Profile Views for Pipeline (Without a Single Cold DM)
TL;DR: Profile views are the most underused lever in LinkedIn sales. This is the eight-play playbook: the warm-up flywheel, sniper…
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The Comment Engine: How Strategic Commenting Builds More Pipeline Than Posting
Most B2B professionals treat LinkedIn like a broadcast platform. But the highest-performing social sellers in 2026 are doing the opposite…
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The ICP Definition Problem: How Narrow Targeting Is Costing You Millions
TL;DR: Your Ideal Customer Profile is probably too narrow. Most B2B organizations define their ICP using firmographic filters that exclude…
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Why Most B2B AI Content Strategies Fail (And the Framework That Actually Works)
TL;DR: Most B2B teams are using AI to create more content, not better content. The result is an internet drowning…
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I Built LinkedIn’s Social Selling Strategy from Zero. Here’s How You Can Build Yours.
TL;DR: I joined LinkedIn in 2005, fresh out of Iraq, and built the social selling strategy that turned Sales Navigator…
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The AI Marketing Productivity Paradox: Why More Tools Mean Less Speed
TL;DR: B2B marketing teams are adopting AI tools faster than ever — but productivity is actually declining. The average team…
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The Pipeline Dashboard Rebuild: Metrics That Actually Predict Revenue
TL;DR: Most B2B pipeline dashboards measure activity, not outcomes. MQL volume, email opens, and SQL conversion rates tell you what…
