-
The Signal Briefing: Signal-First GTM, AI-Native Stacks, and the 15-Minute Signal Audit
The Signal Briefing: Signal-first GTM, AI-native stacks, employee advocacy, B2B data Q2 2026 Koka Sexton The Signal Briefing June 7,…
-
The Signal Briefing: Signal-First GTM, AI-Native Stacks, and the 15-Minute Signal Audit
Three tectonic shifts collided this week in B2B marketing. First: the data is finally in on signal-first GTM, and it’s…
-
Your B2B Buyer Doesn’t Want to Talk to You (That’s a Good Thing)
TL;DR 75% of B2B buyers prefer rep-free purchasing. If your GTM assumes a demo is the gateway to revenue, you’re…
-
AI Search Optimization for B2B: Get Cited by ChatGPT & Perplexity
AI Search Optimization for B2B: Get Cited by ChatGPT & Perplexity TL;DR AI search engines (ChatGPT, Perplexity, Gemini) cite content…
-
Revenue Architecture: The Case for Marketing-Led Growth in a Product-Led World
Product-led growth had its decade. It was the right strategy for the right moment—low-friction signups, self-serve onboarding, viral adoption loops.…
-
Signal-First GTM: Why Your Lead Scoring Model Is Costing You Pipeline
Your lead scoring model is lying to you. Not because it’s poorly built. Because it was designed for a world…
-
The AI-Native Marketing Stack: Building a Revenue Engine Without a 20-Person Team
Here’s what nobody tells you about the 20-person marketing team: most of it isn’t strategy. It’s assembly-line work. Content production.…
-
The Signal Briefing: LinkedIn Buyer Signals, AI Adoption, and the 3-Touchpoint Rule
The Signal Briefing: LinkedIn buyer signals, AI adoption gap, 3-touchpoint rule Koka Sexton The Signal Briefing June 3, 2026 …
-
The Signal Briefing: LinkedIn Buyer Signals, AI Adoption, and the 3-Touchpoint Rule
The Signal Briefing: LinkedIn buyer signals, AI adoption gap, 3-touchpoint rule Koka Sexton The Signal Briefing June 3, 2026 …
-
The Signal Briefing: LinkedIn Buyer Signals, AI Adoption, and the 3-Touchpoint Rule
A weekly briefing covering the best of Koka Sexton’s content ecosystem. This week: the LinkedIn engagement behaviors that actually predict…
