I analyzed every LinkedIn post I published over 7 months — 94 posts total. The results: 53% got zero engagement. Posts targeting specific buying signals performed dramatically better.
Key Findings
- The Practitioner Playbook pillar (how-to content) generated 3x more signals than Industry Lens
- Posts with explicit audience filters attracted the right people and repelled the wrong ones
- Signal-based outreach generated 40-45% reply rates vs 1-3% cold
What This Means
Your content is probably too generic. It is not designed to generate a specific signal from a specific audience. The Social Selling OS provides the framework to fix this.
I analyzed every LinkedIn post I published over 7 months — 94 posts total. The results: 53% got zero engagement. Posts targeting specific buying signals performed dramatically better.
Key Findings
- The Practitioner Playbook pillar (how-to content) generated 3x more signals than Industry Lens
- Posts with explicit audience filters attracted the right people and repelled the wrong ones
- Signal-based outreach generated 40-45% reply rates vs 1-3% cold
What This Means
Your content is probably too generic. It is not designed to generate a specific signal from a specific audience. The Social Selling OS provides the framework to fix this.
I analyzed every LinkedIn post I published over 7 months — 94 posts total. The results: 53% got zero engagement. Posts targeting specific buying signals performed dramatically better.
Key Findings
- The Practitioner Playbook pillar (how-to content) generated 3x more signals than Industry Lens
- Posts with explicit audience filters attracted the right people and repelled the wrong ones
- Signal-based outreach generated 40-45% reply rates vs 1-3% cold
What This Means
Your content is probably too generic. It is not designed to generate a specific signal from a specific audience. The Social Selling OS provides the framework to fix this.
Key Findings
- The Practitioner Playbook pillar (how-to content) generated 3x more signals than Industry Lens
- Posts with explicit audience filters attracted the right people and repelled the wrong ones
- Signal-based outreach generated 40-45% reply rates vs 1-3% cold
What This Means
Your content is probably too generic. It is not designed to generate a specific signal from a specific audience. The Social Selling OS provides the framework to fix this.
I analyzed every LinkedIn post I published over 7 months — 94 posts total. The results: 53% got zero engagement. Posts targeting specific buying signals performed dramatically better.
Key Findings
- The Practitioner Playbook pillar (how-to content) generated 3x more signals than Industry Lens
- Posts with explicit audience filters attracted the right people and repelled the wrong ones
- Signal-based outreach generated 40-45% reply rates vs 1-3% cold
What This Means
Your content is probably too generic. It is not designed to generate a specific signal from a specific audience. The Social Selling OS provides the framework to fix this.
I analyzed every LinkedIn post I published over 7 months — 94 posts total. The results: 53% got zero engagement. Posts targeting specific buying signals performed dramatically better.
Key Findings
- The Practitioner Playbook pillar (how-to content) generated 3x more signals than Industry Lens
- Posts with explicit audience filters attracted the right people and repelled the wrong ones
- Signal-based outreach generated 40-45% reply rates vs 1-3% cold
What This Means
Your content is probably too generic. It is not designed to generate a specific signal from a specific audience. The Social Selling OS provides the framework to fix this.
