This field guide synthesizes the Social Selling OS into a single reference for B2B teams.
Key Concepts
- 5-Step Framework: Identify lane, build profile, engage with insights, add value first, convert
- 5 Signals: Profile view, repeat engager, inbound connection, substantive comment, post save
- 4 Content Pillars: Industry Lens (30%), Practitioner Playbook (40%), Lessons (20%), People (10%)
- 3-Touchpoint Rule: 3 value interactions before any ask. 1-3% to 40-45% reply rate lift
- 80/20 Balance: 80% value/no ask, 20% promotional with CTA
90-Day Commitment
Days 1-30: foundation. Days 31-60: signals appear. Days 61-90: pipeline forms. Commit to the full cycle before judging results.
This field guide synthesizes the Social Selling OS into a single reference for B2B teams.
Key Concepts
- 5-Step Framework: Identify lane, build profile, engage with insights, add value first, convert
- 5 Signals: Profile view, repeat engager, inbound connection, substantive comment, post save
- 4 Content Pillars: Industry Lens (30%), Practitioner Playbook (40%), Lessons (20%), People (10%)
- 3-Touchpoint Rule: 3 value interactions before any ask. 1-3% to 40-45% reply rate lift
- 80/20 Balance: 80% value/no ask, 20% promotional with CTA
90-Day Commitment
Days 1-30: foundation. Days 31-60: signals appear. Days 61-90: pipeline forms. Commit to the full cycle before judging results.
This field guide synthesizes the Social Selling OS into a single reference for B2B teams.
Key Concepts
- 5-Step Framework: Identify lane, build profile, engage with insights, add value first, convert
- 5 Signals: Profile view, repeat engager, inbound connection, substantive comment, post save
- 4 Content Pillars: Industry Lens (30%), Practitioner Playbook (40%), Lessons (20%), People (10%)
- 3-Touchpoint Rule: 3 value interactions before any ask. 1-3% to 40-45% reply rate lift
- 80/20 Balance: 80% value/no ask, 20% promotional with CTA
90-Day Commitment
Days 1-30: foundation. Days 31-60: signals appear. Days 61-90: pipeline forms. Commit to the full cycle before judging results.
Key Concepts
- 5-Step Framework: Identify lane, build profile, engage with insights, add value first, convert
- 5 Signals: Profile view, repeat engager, inbound connection, substantive comment, post save
- 4 Content Pillars: Industry Lens (30%), Practitioner Playbook (40%), Lessons (20%), People (10%)
- 3-Touchpoint Rule: 3 value interactions before any ask. 1-3% to 40-45% reply rate lift
- 80/20 Balance: 80% value/no ask, 20% promotional with CTA
90-Day Commitment
Days 1-30: foundation. Days 31-60: signals appear. Days 61-90: pipeline forms. Commit to the full cycle before judging results.
This field guide synthesizes the Social Selling OS into a single reference for B2B teams.
Key Concepts
- 5-Step Framework: Identify lane, build profile, engage with insights, add value first, convert
- 5 Signals: Profile view, repeat engager, inbound connection, substantive comment, post save
- 4 Content Pillars: Industry Lens (30%), Practitioner Playbook (40%), Lessons (20%), People (10%)
- 3-Touchpoint Rule: 3 value interactions before any ask. 1-3% to 40-45% reply rate lift
- 80/20 Balance: 80% value/no ask, 20% promotional with CTA
90-Day Commitment
Days 1-30: foundation. Days 31-60: signals appear. Days 61-90: pipeline forms. Commit to the full cycle before judging results.
This field guide synthesizes the Social Selling OS into a single reference for B2B teams.
Key Concepts
- 5-Step Framework: Identify lane, build profile, engage with insights, add value first, convert
- 5 Signals: Profile view, repeat engager, inbound connection, substantive comment, post save
- 4 Content Pillars: Industry Lens (30%), Practitioner Playbook (40%), Lessons (20%), People (10%)
- 3-Touchpoint Rule: 3 value interactions before any ask. 1-3% to 40-45% reply rate lift
- 80/20 Balance: 80% value/no ask, 20% promotional with CTA
90-Day Commitment
Days 1-30: foundation. Days 31-60: signals appear. Days 61-90: pipeline forms. Commit to the full cycle before judging results.
