TL;DR
- The offer: One B2B sales team gets my full social selling training, live and virtual, free.
- The method: visibility, content, add value, relationships, online to offline. Five pillars, in that order.
- Who wins: one team from one company, chosen on November 24 from the applications.
- Deadline: applications close November 23 at 11:59pm PT.
I’m giving one sales team my social selling training. Free. Live and virtual, with the whole team in the room.
I’ve been doing this since InsideView, then for three years at LinkedIn, and with more than a hundred companies since. The method hasn’t changed because the sequence holds whether your team sells software, services, or something nobody has budget for yet.
So instead of another ebook or a webinar with a hundred people on mute, I’m picking one team and running the training with them.
Why I’m doing this
Because the gap I see in most sales teams isn’t effort. Reps are on LinkedIn every day. They connect, they comment, they send the message. And the pipeline still doesn’t show it.
That gap has a shape. The profile doesn’t convert the click. The content doesn’t earn the follow. The outreach starts before anyone knows who the rep is. And the follow-up depends on memory instead of a system.
Fix those in order and the same effort produces different results. That’s what the training does.
The five pillars
Everything I teach runs on the same sequence. Skip a step and the rest stops working.
1. Visibility. Visibility creates opportunity. If buyers can’t find your reps, or don’t believe them when they do, nothing downstream matters. We rebuild the profile and the presence around the buyer’s question, not the rep’s resume.
2. Content. Content is the fuel. A rep with nothing to say has no reason to reach out. We define what each rep publishes, how often, and how to make it useful to the exact people they sell to.
3. Add value. Three meaningful touches before the ask. Engage with their work, understand the problem, give something away first. That’s not a trick. It’s the reason a stranger answers.
4. Relationships. Warm lists and a nurture rhythm. The network compounds when someone owns it, and goes cold when nobody does. We build the list and the cadence that keeps it warm.
5. Online to offline. Sell by chat. Move a warm thread to a real conversation and a booked meeting without being pushy, and without a script that sounds like everyone else’s.
What the training actually is
A live virtual session with your sales team, built around your ICP and your real prospects. Not slides about social selling. Work on the accounts your team is already chasing.
We cover the whole workflow, start to meeting: profile, content, engagement, relationships, and the chat sequence that ends in a calendar invite. Your team leaves with the profile rewritten, a content rhythm they can keep, a warm list, and a sequence to run the next morning.
It’s one session, live, with everyone who sells. Sales leaders included, because the cadence only holds if someone owns it.
Why free
The fastest way to show how this works is to run it with a real team on real accounts. I’d rather do that than sell a course about it.
One team gets the full training at no cost. If it works, that team has a system, and I have the proof that it works with their numbers. That’s the whole trade. No upsell at the end, and no pitch disguised as a next step.
Who should apply
B2B teams that sell to other businesses. Reps with real quotas and real LinkedIn accounts. A leader who will sit in the session with the team instead of delegating it.
The best fit is a team where the effort is real and the results aren’t, and where better social selling would clearly move pipeline. You don’t need a big team. You need a motivated one.
The details
One team from one company wins. The training is delivered virtually, live, with your team.
Applications close November 23 at 11:59pm PT. I pick the winner on November 24 and contact that team directly by email. No cost, no obligation, and no pitch at the end.
Applying takes about three minutes. Tell me about your team and where LinkedIn selling is stuck. Honest beats polished.
If your team is on LinkedIn every day and the pipeline doesn’t show it, this is the fastest way to fix the sequence.
