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The ABM Playbook: How to Build an Account-Based Engine That Books Meetings
ABM isn’t a campaign type — it’s a GTM operating model that flips the funnel: pick the accounts first, then…
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From Chatbot to COO: How My AI Operating System Evolved
I run my business on a three-layer AI operating system. Jarvis is the memory – a knowledge base that has…
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Stop Posting Every Day: The 3-Content-Types Framework That Builds a LinkedIn Pipeline
TL;DR: Posting on LinkedIn every day is burning out B2B marketers and salespeople without building pipeline. The data shows that…
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The Dark Funnel: Why Your Best Buyers Are Invisible to Your CRM (And How to Find Them)
TL;DR: Most of your best buyers never show up in your CRM until they are ready to buy. B2B buyers…
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The Buyer-Motion Architecture: Stop Organizing Your GTM Around Org Chart Lines
TL;DR: Most B2B go-to-market strategies are built around the org chart, not the buyer. Marketing owns one piece. Sales owns…
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I Got Fired Multiple Times for Being Right About the Future. Here’s the Pattern I Learned.
TL;DR: I was fired three times for the same reason: I saw where the market was going, built the system…
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The Content Engine Blueprint: How to Build a System That Produces Quality at Scale
TL;DR: Most B2B content teams are stuck in a treadmill model — one writer, one post, one publish cycle, repeat…
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I Run 5 Content Properties Without a Content Team. Here Is the Automated Engine.
TL;DR: I run five content properties publishing 30+ pieces of content per week across kokasexton.com, chiefcontentmarketer.com, visibilitycreatesopportunity.com, signalscout.kokasexton.com, and bizflix.kokasexton.com.…
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The Profile View Flywheel: How One LinkedIn Feature Turns Cold Outreach Into Warm Inbound
TL;DR: LinkedIn profile views are the only cold touch that costs nothing, gets flagged as spam, or requires a connection.…
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The MQL Is Dead: How Buying Group Scoring Replaced Lead Generation (And How to Rebuild Yours)
The MQL is dead. Learn how buying group scoring — built on intent signals, stakeholder coverage, and engagement density –…
