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The 60-Day Social Selling Reset: From Zero to Signal-Based Pipeline
TL;DR: A 60-day plan to build a social selling pipeline from zero. Days 1-15: define your lane, optimize your profile,…
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The Social Selling Flywheel: How Consistency Compounds Into Revenue
TL;DR Social selling isn’t a funnel where you pour leads in and deals fall out. It’s a flywheel—slow to start,…
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The Signal Briefing: Signal-First GTM, AI-Native Stacks, and the 15-Minute Signal Audit
TL;DR Signal-first GTM is winning. Teams using buyer intent signals see 31% MQL-to-SQL conversion vs. 12% for traditional scoring. AI-native…
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Your B2B Buyer Doesn’t Want to Talk to You (That’s a Good Thing)
TL;DR 75% of B2B buyers prefer rep-free purchasing. If your GTM assumes a demo is the gateway to revenue, you’re…
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AI Search Optimization for B2B: Get Cited by ChatGPT & Perplexity
AI Search Optimization for B2B: Get Cited by ChatGPT & Perplexity TL;DR AI search engines (ChatGPT, Perplexity, Gemini) cite content…
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Social Selling Foundations: A Field Guide for B2B Teams
TL;DR: A complete field guide for B2B teams implementing signal-based social selling. Covers the 5-step framework, the 5 signals to…
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Revenue Architecture: The Case for Marketing-Led Growth in a Product-Led World
Product-led growth had its decade. It was the right strategy for the right moment—low-friction signups, self-serve onboarding, viral adoption loops.…
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Signal-First GTM: Why Your Lead Scoring Model Is Costing You Pipeline
Your lead scoring model is lying to you. Not because it’s poorly built. Because it was designed for a world…
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The AI-Native Marketing Stack: Building a Revenue Engine Without a 20-Person Team
Here’s what nobody tells you about the 20-person marketing team: most of it isn’t strategy. It’s assembly-line work. Content production.…
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The Signal Briefing: LinkedIn Buyer Signals, AI Adoption, and the 3-Touchpoint Rule
A weekly briefing covering the best of Koka Sexton’s content ecosystem. This week: the LinkedIn engagement behaviors that actually predict…
