Koka Sexton

TL;DR: A complete field guide for B2B teams implementing signal-based social selling. Covers the 5-step framework, the 5 signals to track, the 4 content pillars, the 3-touchpoint rule, and the 80/20 value-to-promotion balance. Everything your team needs to move…

Product-led growth had its decade. It was the right strategy for the right moment—low-friction signups, self-serve onboarding, viral adoption loops. For a while, it felt like the only growth motion that mattered. But something shifted. CAC kept climbing. Conversion…

Your lead scoring model is lying to you. Not because it’s poorly built. Because it was designed for a world that no longer exists—a world where B2B buyers filled out forms, downloaded whitepapers, and waited patiently for an SDR…

Here’s what nobody tells you about the 20-person marketing team: most of it isn’t strategy. It’s assembly-line work. Content production. Campaign operations. Data entry. Report generation. The kind of work that follows predictable rules, consumes predictable hours, and delivers…

A weekly briefing covering the best of Koka Sexton’s content ecosystem. This week: the LinkedIn engagement behaviors that actually predict buying intent, why most AI adoption doesn’t translate to ROI, and the 3-touchpoint rule that’s been closing deals for…

TL;DR: Social selling in 2026 is not the 2014 playbook with better tools. The fundamentals are the same — build relationships, provide value, generate signals — but the execution has evolved entirely around signal intelligence. Here is the updated…

TL;DR Most founder content fails because it’s random, not systematic. A 90-day calendar turns content from a guessing game into a pipeline engine. The calendar follows the 3-pillar framework: Visibility (Month 1), Content Authority (Month 2), and Relationship Activation…

TL;DR Commenting on peer posts generates 3–5x more profile views per minute invested than publishing your own content. The math is simple: a well-placed comment on a post with 50K followers gets more eyeballs than your post to 5K…

TL;DR “Most ‘founder-led growth’ advice reduces to: post three times a week, comment on some posts, and hope for the best. That’s not a strategy. That’s activity theater. A real founder-led growth engine is a system.”— Koka Sexton Founder-led…

TL;DR: The social selling methodology was built to be tool-agnostic. I did it for years with a free LinkedIn account and a spreadsheet. In 2026, AI, signal intelligence, and automation finally caught up — adding velocity, scale, and precision…

TL;DR: Not all LinkedIn engagement is created equal. A like is noise. A thoughtful comment on a competitor’s post is a signal. Here are the 5 LinkedIn engagement behaviors that actually correlate with buying intent — what each signal…

TL;DR: The B2B social selling methodology didn’t come from a textbook. It was forged at InsideView, pressure-tested across 3 years at LinkedIn with 100+ companies and 1,000+ reps, and is now the operating system for how modern B2B sellers…

Voice of Customer Data: The Missing Ingredient in B2B Content That Converts TL;DR: Most B2B content is built on internal assumptions, not external buyer language — and buyers can tell the difference Voice of customer data captures exactly how…

B2B Messaging That Converts: How to Move From Features to Buyer Context TL;DR: Most B2B messaging describes what the product does instead of what the buyer needs to hear at their stage The shift: features describe capability, messaging describes…

The CEO Visibility Playbook: Building a Personal Brand That Generates Pipeline TL;DR: CEOs with active personal brands generate 3-5x more inbound pipeline than those who delegate thought leadership to marketing The three-layer framework: Define your narrative, build a content…