Koka Sexton

TL;DR The shift: AI agents are not chatbots. They are autonomous operators that run nurture, scoring, routing, and monitoring inside guardrails you define. The framework: Match autonomy to risk across five levels, from recommend to full autonomy, and let…

TL;DR What they are: Projects are persistent workspaces, not folders. They hold files, custom instructions, and conversation memory so ChatGPT keeps context across sessions.The distinction: Use Projects for ongoing work and Custom GPTs for repeatable automation. Most B2B marketers…

Every marketing ops team I have worked with is busy. Tickets get closed. Dashboards get built. Automations ship. And then sales ignores most of it, and nobody can explain why. The reason is not that the work is bad….

This server is powered by Plesk. Run the ‘plesk login’ command and log in by browsing either of the links received in the output. Use the ‘plesk’ command to manage the server. Run ‘plesk help’ for more info. TL;DR…

TL;DR The Gap: 95% of B2B marketing organizations use AI, 82% use it in content work, and almost nobody says the output got better. Adoption is not the variable. Capability is. The Thesis: AI is an amplifier, not a…

TL;DR The Trap: Growth hacking is a bag of tactics copied from someone else’s context. Tactics decay. Systems compound. The Difference: A hack optimizes one metric once. A growth loop feeds itself, so every turn makes the next turn…

TL;DR The Problem: Positioning is still treated as a tagline exercise, but the market positions you through the signals you emit, not the slogan you approve. The Data: A competitive audit of one AI-infra company found 94% of its…