Koka Sexton

TL;DR Most LinkedIn creators are stuck in a post-to-post cycle. They write, publish, wait, repeat. No compounding. No system. Just hoping the algorithm picks them up this time. A content flywheel turns each post into fuel for the next…

TL;DR Traditional lead scoring assigns arbitrary points to arbitrary actions. Buyer signals read actual intent from digital behavior—and they’re 3x more predictive of conversion. This post breaks down the 5 categories of buyer signals, how to capture them, and…

TL;DR I publish daily across 4 content properties with a team of… me. No writers, no editors on payroll, no agency retainer. Here’s the system. The 4 S’s of content operations: Source, Structure, Schedule, Sweep. Each one removes a…

TL;DR: A 60-day plan to build a social selling pipeline from zero. Days 1-15: define your lane, optimize your profile, and set up tracking. Days 16-30: publish 3-5 times per week and engage with five prospects daily. Days 31-45:…

TL;DR Social selling isn’t a funnel where you pour leads in and deals fall out. It’s a flywheel—slow to start, unstoppable once spinning. The reps who win aren’t the ones with the best pitch. They’re the ones who show…

TL;DR Signal-first GTM is winning. Teams using buyer intent signals see 31% MQL-to-SQL conversion vs. 12% for traditional scoring. AI-native stacks are replacing separate martech tools. The real leverage comes from MCP protocol and agent-based automation. A 15-minute signal…

TL;DR 75% of B2B buyers prefer rep-free purchasing. If your GTM assumes a demo is the gateway to revenue, you’re losing buyers who never enter your funnel. Buyers do 70% of their research before talking to a vendor. Your…

AI Search Optimization for B2B: Get Cited by ChatGPT & Perplexity TL;DR AI search engines (ChatGPT, Perplexity, Gemini) cite content based on entity authority, structure, and semantic relevance — not backlinks or domain authority. 75% of B2B buyers now…

TL;DR: A complete field guide for B2B teams implementing signal-based social selling. Covers the 5-step framework, the 5 signals to track, the 4 content pillars, the 3-touchpoint rule, and the 80/20 value-to-promotion balance. Everything your team needs to move…

Product-led growth had its decade. It was the right strategy for the right moment—low-friction signups, self-serve onboarding, viral adoption loops. For a while, it felt like the only growth motion that mattered. But something shifted. CAC kept climbing. Conversion…

Your lead scoring model is lying to you. Not because it’s poorly built. Because it was designed for a world that no longer exists—a world where B2B buyers filled out forms, downloaded whitepapers, and waited patiently for an SDR…

Here’s what nobody tells you about the 20-person marketing team: most of it isn’t strategy. It’s assembly-line work. Content production. Campaign operations. Data entry. Report generation. The kind of work that follows predictable rules, consumes predictable hours, and delivers…

A weekly briefing covering the best of Koka Sexton’s content ecosystem. This week: the LinkedIn engagement behaviors that actually predict buying intent, why most AI adoption doesn’t translate to ROI, and the 3-touchpoint rule that’s been closing deals for…

TL;DR: Social selling in 2026 is not the 2014 playbook with better tools. The fundamentals are the same — build relationships, provide value, generate signals — but the execution has evolved entirely around signal intelligence. Here is the updated…

TL;DR Most founder content fails because it’s random, not systematic. A 90-day calendar turns content from a guessing game into a pipeline engine. The calendar follows the 3-pillar framework: Visibility (Month 1), Content Authority (Month 2), and Relationship Activation…