Koka Sexton

How to Design Multi-Channel B2B Campaigns That Actually Fill Pipeline TL;DR: Most B2B campaigns are single-channel blasts disguised as strategy — a webinar here, an email blast there, no coordination between them A multi-channel campaign architecture maps each channel…

The B2B Content Engine Blueprint: From Zero to Pipeline-Generating Content TL;DR: Most B2B content produces awareness, not pipeline — the gap is the system, not the content quality A content engine connects topic research, production workflows, distribution channels, and…

TL;DR: For a decade, “technical marketer” meant someone who could configure Marketo, write SQL queries, or set up Google Tag Manager. Claude Code and the new generation of AI agents have collapsed the skill floor. What used to require…

TL;DR: Most marketers think Claude Code requires engineering skills. It does not not. If you can write a clear prompt and follow a file path, you can build marketing automation. Much like creating custom GPTs changed content creation, this…

TL;DR: Claude Code is rapidly becoming the secret weapon of technically-inclined marketing teams. It is not just another AI chatbot — it is an agent that reads your files, runs your scripts, edits your code, and executes multi-step workflows…

3-5xCost gap after 18 months: AI-native teams vs traditional teams 2027The year AI-native becomes baseline, not differentiator TL;DR Every month of AI delay is a decision to fall further behind competitors who are building AI into their operating model….

71%Organizations using gen AI in at least 1 function (McKinsey 2026) 40%of tech budget goes to AI infrastructure in AI-first teams 90Days to go from audit to scalable AI-first operations TL;DR AI-first is an operating model, not a tool…

3Transition phases: Augment, Automate, Redesign 50%Efficiency gain for teams that manage the transition well TL;DR “Modern marketing” (martech + automation) is table stakes. AI in action for B2B isn’t future-gazing anymore — it’s now. AI-driven marketing is a fundamentally…

Text-to-video AI in 2026 isn’t a novelty anymore—it’s production infrastructure. The 15 tools in this guide were tested hands-on, and the gap between “prompt” and “published” has never been smaller. For the AI-augmented technical marketer, the right video tool…

TL;DR: Cold call response rates have fallen below 2%. Buyers research you silently before ever raising their hand , and if you’re not visible, you never enter the conversation. Signal-based social selling flips the model, following the social selling…

65%Organizations using gen AI regularly (doubled since 2023) 3-5xSpeed advantage of AI-enabled teams on repeatable marketing tasks 80%Enterprise AI marketing integration projected by 2027 (Gartner) TL;DR The wait-and-see approach to AI is not risk management. It is a bet…

TL;DR: The social selling methodology developed at LinkedIn organizes around four sequential principles: Visibility, Content, Relationships, and Add Value in Excess — the complete social selling methodology, and Add Value in Excess. Each builds on the one before it….

TL;DR: Social selling isn’t posting more on LinkedIn. It’s a four-pillar methodology , Visibility, Content, Relationships, and Add Value in Excess , that has generated pipeline for 100+ B2B companies worldwide. This is the origin framework, pressure-tested over a…

65%B2B deals are competitive $16.8BCI market by 2035 5Signal types that matter 48hAction window for signals TL;DR 65% of B2B sales opportunities are competitive. Teams that operationalize competitor signal collection win more deals. AI-powered company research makes this scalable….

19%Teams with AI fully embedded in workflows 54%Still in experiment or pilot mode 25-40%Faster campaign cycles with AI automation 3-7hHours saved per week per marketer TL;DR AI automation is moving from isolated task replacement to end-to-end workflow redesign. Teams…