Koka Sexton

TL;DR Most founder content fails because it’s random, not systematic. A 90-day calendar turns content from a guessing game into a pipeline engine. The calendar follows the 3-pillar framework: Visibility (Month 1), Content Authority (Month 2), and Relationship Activation…

TL;DR Commenting on peer posts generates 3–5x more profile views per minute invested than publishing your own content. The math is simple: a well-placed comment on a post with 50K followers gets more eyeballs than your post to 5K…

TL;DR “Most ‘founder-led growth’ advice reduces to: post three times a week, comment on some posts, and hope for the best. That’s not a strategy. That’s activity theater. A real founder-led growth engine is a system.”— Koka Sexton Founder-led…

TL;DR: The social selling methodology was built to be tool-agnostic. I did it for years with a free LinkedIn account and a spreadsheet. In 2026, AI, signal intelligence, and automation finally caught up — adding velocity, scale, and precision…

TL;DR: Not all LinkedIn engagement is created equal. A like is noise. A thoughtful comment on a competitor’s post is a signal. Here are the 5 LinkedIn engagement behaviors that actually correlate with buying intent — what each signal…

TL;DR: The B2B social selling methodology didn’t come from a textbook. It was forged at InsideView, pressure-tested across 3 years at LinkedIn with 100+ companies and 1,000+ reps, and is now the operating system for how modern B2B sellers…

Voice of Customer Data: The Missing Ingredient in B2B Content That Converts TL;DR: Most B2B content is built on internal assumptions, not external buyer language — and buyers can tell the difference Voice of customer data captures exactly how…

B2B Messaging That Converts: How to Move From Features to Buyer Context TL;DR: Most B2B messaging describes what the product does instead of what the buyer needs to hear at their stage The shift: features describe capability, messaging describes…

The CEO Visibility Playbook: Building a Personal Brand That Generates Pipeline TL;DR: CEOs with active personal brands generate 3-5x more inbound pipeline than those who delegate thought leadership to marketing The three-layer framework: Define your narrative, build a content…

Funnel Leak Detection: A Systematic Guide to Fixing B2B Conversion Gaps TL;DR: Most B2B teams have a conversion leak problem, not a lead volume problem — and the biggest leaks are invisible without systematic measurement A stage-by-stage funnel audit…

How to Design Multi-Channel B2B Campaigns That Actually Fill Pipeline TL;DR: Most B2B campaigns are single-channel blasts disguised as strategy — a webinar here, an email blast there, no coordination between them A multi-channel campaign architecture maps each channel…

The B2B Content Engine Blueprint: From Zero to Pipeline-Generating Content TL;DR: Most B2B content produces awareness, not pipeline — the gap is the system, not the content quality A content engine connects topic research, production workflows, distribution channels, and…

TL;DR: For a decade, “technical marketer” meant someone who could configure Marketo, write SQL queries, or set up Google Tag Manager. Claude Code and the new generation of AI agents have collapsed the skill floor. What used to require…

TL;DR: Most marketers think Claude Code requires engineering skills. It does not not. If you can write a clear prompt and follow a file path, you can build marketing automation. Much like creating custom GPTs changed content creation, this…

TL;DR: Claude Code is rapidly becoming the secret weapon of technically-inclined marketing teams. It is not just another AI chatbot — it is an agent that reads your files, runs your scripts, edits your code, and executes multi-step workflows…